Harnessing Social Media: Real Stories and Practical Strategies for Business Growth

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) about utilizing social media for business growth.

They share actionable insights, personal stories, and experiences to highlight the pivotal role of genuine engagement and authenticity in building an online community. Discussions include how to navigate the challenges of competitor criticism, the dynamics of leveraging social media for business success, and overcoming different stages of business growth.

The episode emphasizes the strategies for enhancing social media presence, from humanizing professional relationships to scaling businesses, with a teaser on future content about business scaling.

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00:00 Introduction and Guest Introductions

01:49 Jimmy Kim’s Social Media Journey

03:29 The Power of Community and Social Media

04:10 Building a Personal Brand on Social Media

08:53 Strategic Moves and Key Learnings

11:48 Engagement and Authenticity in Social Media

13:21 Success Stories and Impact

20:47 Challenges and Persistence

31:10 The Rise of TikTok: A New Era

31:53 Navigating Virality and Its Challenges

32:47 Success Across Multiple Channels

35:17 Leveraging AI and Tools for Content Creation

37:07 Building Authentic Social Media Presence

42:05 The Importance of Genuine Engagement

52:29 The Role of Agencies in Social Media

01:00:48 Concluding Thoughts and Future Episodes

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/jkimsendlane/

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

YouTube: https://www.youtube.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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