Hiring the right people is one of the most crucial aspects of building a thriving organization. Talent is a company's most valuable asset, and identifying, attracting, and retaining top performers is more critical than ever. Many companies struggle with this essential task, resulting in costly mishires and missed opportunities.

Today, we welcome Scott Mesh, a seasoned expert in hiring and talent management to the podcast. With over 20 years of experience, Scott is a Topgrading Professional at Topgrading, Inc.

• Can you tell us about your background and how you got involved with Topgrading?
• For those who are unfamiliar, can you explain what Topgrading is and how it differs from other hiring methodologies?
• Can you describe the key components of a Topgrading Scorecard?
• Why do you believe that hiring usually doesn’t work out well for many companies?
• Can you explain the importance of establishing a clear Scorecard in the hiring process?
• What are some effective techniques for getting candidates to tell the truth during the interview process?
• Can you discuss the huge costs associated with a mishire and how it affects a company?
• What are the most common hiring mistakes companies make, and how can they avoid them?
• Could you share some examples of companies that have successfully implemented Topgrading and seen significant improvements?
• In your opinion, how will the field of hiring and talent management evolve in the next few years?
• And finally, Scott, how can our listeners get in touch with you or learn more about Topgrading?

Contact Scott with questions or for more information visit www.scottmesh.com.

The Russo Law Group, P.C. - Long Island's Signature Estate Planning, Elder Law and Special Needs law firm. For additional info visit vjrussolaw.com. And Buddha Bath - a natural bath and body care company. For more info visit buddhabath.net. And last but not least, I’d like to thank our listeners for tuning in.

The practice of public relations is experiencing a remarkable evolution in the dynamic realm of modern communication. With new technologies, shifting consumer behaviors, and the relentless march of artificial intelligence, PR professionals face unprecedented challenges and opportunities.

In today's show, Jeffrey Morosoff, an esteemed educator and PR practitioner and Chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University, joins us.

• Can you tell us about your background and experience?
• Can you tell us about your role as Associate Professor and Chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University?
• How has the teaching of public relations evolved over the years, especially with the rise of digital media, AI, and technology?
• With the advancement of AI and automation, how do you see these technologies impacting PR practice in the future?
• As a faculty advisor for Hofstra PRSSA, what opportunities and experiences do you provide for students interested in pursuing careers in PR?
• You're known as an aficionado of the Beatles. How has their music influenced your perspective on communication and storytelling?
• And finally, Jeff, how can our listeners get in touch with you or learn more about public relations at Hofstra University?

The Russo Law Group, P.C. - Long Island's Signature Estate Planning, Elder Law and Special Needs law firm. For additional info visit vjrussolaw.com. And Buddha Bath - a natural bath and body care company. For more info visit buddhabath.net. And last but not least, I’d like to thank our listeners for tuning in.

If you want more information on the show, visit our new website, hilarytopper.com or find us on Spotify, iTunes or Google Play. Have a great week and we’ll see you next time…

Cowboy boots are experiencing a significant resurgence in fashion, becoming a must-have accessory for style enthusiasts across the globe. Their unique blend of rugged authenticity and timeless elegance has captured the attention of fashion-forward individuals, making them a staple in contemporary wardrobes. I am so excited to be talking with the co-owner of a boot company that I absolutely love. I've been wearing these boots for years and won't buy from anywhere else, except this small boot store in Austin, Texas.

Today we have Kimber Breaux, co-owner and designer of Heritage Boot Co.

• Could you start by giving us a brief history of Heritage Boot Co. and what inspired its founding in Austin, Texas?
• As the co-owner and designer, what is your vision for Heritage Boot Co., and how do you bring it to life through your designs?
• Your boots are known for their unique designs, elaborate stitching, and fine leather. Can you tell us more about what sets Heritage Boot Co. apart from other bootmakers?
• How do you produce premium handmade boots in small quantities, and what challenges do you face in this process?
• With so many pairs of boots in your shop, how do you ensure there’s something for everyone in terms of style, fit, and detailing?
• Can customers order boots over the phone, and what does that process look like from start to finish?
• Why is it important for you to speak with customers directly when they place an order, rather than allowing online purchases?
• How do you ensure that customers get the right fit when ordering over the phone or via email?
• Are there any memorable customer stories or experiences that stand out to you?
• And finally, Kimber, how can our listeners get in touch with you or learn more about Heritage Boot Co.?

You can call 512-326-8577 or visit their website at http://www.heritageboot.com. You can also find them on Instagram at http://www.instagram.com/heritageboot.

The Russo Law Group, P.C. - Long Island's Signature Estate Planning, Elder Law and Special Needs law firm. For additional info visit vjrussolaw.com. And Buddha Bath - a natural bath and body care company. For more info visit buddhabath.net.