• How Leslie Roberson Became a Leader in Inclusive Beauty Retail

  • Jun 18 2024
  • Length: 34 mins
  • Podcast

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How Leslie Roberson Became a Leader in Inclusive Beauty Retail

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  • “I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone's on board, so they just move through the system systematically. And so if they have any questions, they pop their head up, ‘Hey, I wasn't able to find this,’ someone can redirect them.” When Leslie Roberson decided to found a new business, she never set out to change the landscape of Black beauty supply stores. However, after mulling the idea over, she realized she might just be the perfect person to help fill that gap. Today, Leslie is the CEO and founder of B.B.C.—formerly the Black Beauty Collective—a premier beauty retail store and online marketplace for inclusive clean beauty. Leslie has leveraged her corporate recruiting experience at organizations like Meta and Wayfair and has championed over 50 diverse beauty brands that cater to the unique needs of women. Her efforts have led to B.B.C.’s expansion and highlighted her commitment to diversity and community support. Leslie's work transcends retail, fostering a movement towards greater inclusivity and representation in the beauty industry. Tune in and hear our conversation with Leslie about creating a business based on the lack of representation she saw in the beauty industry, finding employees that align with the company culture, and the criteria she uses when selecting brands for her marketplace. What we talk about: The risks and rewards of opening a brick and mortar shop (07:25) The most challenging part of opening two stores within a year (11:42) Why it’s so important to be able to trust your team (15:54) B.B.C. founders are expected to do their own marketing while Leslie is there to drive customers to the store (23:40) Connect with Leslie: Instagram B.B.C. on Instagram Shop B,B.C. Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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