• How Podiatrists Can Adapt to Direct-to-Patient Marketing

  • Jun 24 2024
  • Length: 24 mins
  • Podcast

How Podiatrists Can Adapt to Direct-to-Patient Marketing By cover art

How Podiatrists Can Adapt to Direct-to-Patient Marketing

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  • Summary

  • 💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching


    In this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists.

    The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They also share strategies on how podiatrists can effectively educate patients and ethically market their services to navigate these challenges.


    ✉️ CONTACT

    jim@podiatrygrowth.com
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