In today's episode, I talk with Caroline Crawford, owner of Cultiveight Communications. She’s been rocking the marketing world for 13 years and has valuable insights on how to connect with clients and build those natural relationships that make a business thrive. Caroline has some great tips on training your team to communicate just like you, and she breaks down why an integrated marketing approach is the way to go.

We get into some fun stuff, like the story behind the name of her company, and some serious talk about the challenges businesses face with limited resources and rising market pressures. Caroline shares her thoughts on the differences in communication styles across generations in the workplace, and why understanding your audience is key to authentic and effective marketing.

She’s got plenty of advice for solopreneurs trying to keep their voice consistent on social media and for anyone feeling overwhelmed by marketing tasks. I promise you an episode that will enhance your understanding and approach to modern marketing challenges.

You’ll learn about:

• Integrated marketing approach for businesses with limited resources.
• Scaling back marketing efforts for better results
• Marketing strategies for various types of businesses.
• Communication Skills in the Modern Workspace
• Balancing personal and professional communication styles based on age and audience.

You can reach Caroline at: caroline@cultiveightcommunications.com

Website: http://www.cultiveightcommunications.com/

LinkedIn: https://www.linkedin.com/in/ccrawford22

Instagram: https://www.instagram.com/cultiveightcomms/#

Free 3 Step Guide To Cultivate Your Competitive Edge : https://www.cultiveightcommunications.com/competitive-marketing-guide

A little about me:

I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.

In appreciation for being here, I have a couple of items for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler—you won’t regret it.

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/