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Learn how to measure your Amazon performance with key metrics like ACoS and TACoS. Discover why TACoS is a superior metric for understanding your overall business health and growth. This video covers essential tips on calculating and interpreting TACoS to ensure your advertising efforts contribute to long-term success.

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Timestamps:
00:00 - Introduction to Amazon Performance Metrics
1:01 - Overview of Key Advertising Metrics (Spend, Sales, ACoS)
2:00 - Calculating Total Advertising Cost of Sales (TACoS)
3:04 - Significance of TACoS vs. ACoS
5:00 - Ideal TACoS Ranges for Growth and Profitability
6:00 - Using Advertising to Drive Organic Growth

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