At a very young age, her passion for real estate was ignited. She was always drawn to the concept of homeownership and enjoyed honing in on the nuances and characteristics of what makes a property unique (she even snuck into a few Open Houses as a child).

Over the years this passion has evolved into a powerful sense of intuition that has served her clients well. She has a talent for spotting sound investment opportunities and a strong understanding of what will positively impact resale and what will not.

Her extended reach on social media and viral content is a result of a following who enjoys listening to her insights and market trend opinions. Her honest, tell-it-like-it-is commentary is refreshing and always ahead of the trend.

And she was named in a 2023 article titled "11 Women New to Real Estate Who Are Doing Big Things"

Joining me on this episode of The MindShare Podcast to talk about ' How To Do BIG Things with Video to Grow your Real Estate Business ' is – REALTOR – Anya Ettinger.

6:13 *so how long have you been in real estate?

7:00 *what was one of the first things you did to get your first deal?

9:45 *what do you know now that you wish you had known when you first started?

12:06 *what does your prospecting look like on a daily basis… how are you meeting new people?

14:36 *what does it mean to be all over social media?

17:53 *what marketing channels do you really leverage to build mindshare?

19:26 *do you make regular phone calls as part of your keep in touch strategy for repeat and referral business?

24:27 *do you have 2 instagrams, 1 for business, 1 for personal, or just 1, and why?

32:16 *how many videos do you post each week?

34:24 *how do you come up with the content for your videos?

37:54 *how much time does that take to just find what you want to talk about?

39:46 *what about the production, can you walk us through the steps you take to create your videos?

41:56 *how much time does that take?

43:09 *what about editing, is that all you, and if yes, do you have all sorts of fancy stuff, or just a simple app that you use?

45:12 *how much time does that take?

46:42 *do you focus on the likes/views/followers?

51:29 *we all get busy, and we can even get bored of doing the same thing… how do you stay consistent with your videos?

52:47 *beyond just video, do you schedule your days… are you rigid with a calendar?

53:59 *any tips or advice you can give everyone for how to get comfortable producing their own videos?

56:23 *how do you know it's been a successful day for you?

59:36 *any final words of wisdom you want to give to help everyone build more mindshare to get more market share?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest - REALTOR - Anya Ettinger, as we talked about ' How To Do BIG Things with Video to Grow your Real Estate Business '

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