Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.

CHAPTERS:
00:00 INTRO - How to get started with YouTube marketing.
00:04 Fail fast.
00:45 Define your own success metrics.
02:25 Short form video.
03:48 Ask yourself this question.
04:52 Know, like, and trust factors.
08:14 Earning their business.
08:55 Who we are.
09:46 YouTube ads.
12:06 Study your calendar.
16:25 Trendjacking and Google Trends
17:48 Example: Alix Earle and Airbnb.
19:15 Example: Panda Dad.
20:01 Simple video equipment tips.
20:36 Editing videos on your phone.
20:49 Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
21:21 Logitech Brio 4K webcam - https://amzn.to/44jMwnR
22:58 Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
23:42 Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
24:21 Finding your best topics.
25:50 Organizing your topics.
26:42 Canva Magic Write https://www.canva.com/magic-write/
27:54 Thumbnail factors.
29:52 Thumbnail photos and facial expressions.
33:42 Who to hire first to help with YouTube.
39:04 Filtering through job applicants.
41:09 Batch production.
41:44 Prompting your viewers and community.
42:21 Video publishing frequency.
43:53 OUTRO

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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis