People are the fuel that keeps brands going. Without them, you simply don’t have a brand.

That’s why it’s more important than ever to build companies that connect with customers on a personal level. Lucy Toone knows this intimately.

Join Verity in this episode of Building Brand Advocacy to hear from a Brand Builder who perfectly practices what Brand Advocacy marketing preaches. Lucy (Founder & CEO @ Tomm Jewellery) shares the importance of creating a community, the power of founder-led marketing, and the value of working with micro-influencers over the megas.

By making difficult calls to optimize for sustainable, long-term growth – opting out of $190k+ months and downsizing in the process – Lucy is a Founder with heart in all the right places.

Tune in to hear…

• The Value of Vulnerability: Embracing vulnerability as a brand fosters genuine connections with your audience, creating a sense of authenticity and trust. By sharing real stories, challenges, and behind-the-scenes moments, Tomm Jewellery humanizes themselves and engages more deeply with their customers – ultimately building stronger loyalty and community.

• How To Harness Livestreaming’s Potential: Leveraging the power of Livestreaming on TikTok has significantly boosted Tomm’s engagement and reach, Lucy has found – allowing for real-time interaction and immediate feedback from her viewers. An agile team is crucial to capitalize on this potential, as they can quickly respond to trends, interact with viewers, and adapt content on the fly to maintain relevance and maximize impact.

• Finding Balance: To prioritize your company, you have to prioritize your personal well-being. Having learnt this lesson through live experience, Lucy knows you can avoid burnout, maintain a positive mindset, and enhance your creativity by stepping away to step back stronger.

You won’t forget what you learn here.

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Connect with Lucy:

• Lucy’s LinkedIn

• Tomm Jewellery on Instagram

• Tomm Jewellery on TikTok

• Tomm Jewellery’s Website