Giving up brand control to creators can be frightening. Now though, it’s one of the last near-assured ways to grow.

Time to face the fear, place your trust in authentic Advocates, and achieve maximum growth through the creators that love you; like Victoria’s Secret, Abercrombie & Fitch, and Brooklinen already do.

Join Paul & Verity LIVE from the last of the Social Commerce Summit: New York sessions, where they’re joined in conversation by Taylor Cameron (Director of Public Relations @ Victoria’s Secret), Stacie (@ Abercrombie & Fitch), and Janna Neinken (Head of Brand @ Grüns, ex-Director of Influencer Marketing & Partnerships @ Brooklinen).

Here, they reveal the strategies their brands utilize to harness aligned influence for growth. Each one is built around developing engaging and creative content that actually converts.

From staying ahead in the rapidly evolving social media landscape and quickly adopting new content formats (Alpha and Beta tests with the platforms included), to leveraging new algorithm updates, the guests’ advice is as insightful as it is tactical.

Listen on to learn about…

• Creating Viral Content through Customer Feedback: Brands like Abercrombie & Fitch and Victoria’s Secret are making successful comebacks for a reason. By directly engaging their actual customers, and the creators in their networks, they’ve been able to rebrand and own it – creating entirely new product lines from customer preferences and signing contracts with creators who previously avoided them.

• Balancing Brand Guidelines with Creator Freedom: This is key to maintaining authenticity in creator marketing (but you already knew that). Learn how these iconic brands give up control of their aesthetic, image, and storylines to reap the rewards in community love and awareness. Case studies from all three names highlight the how-tos of successful creator partnerships.

• Differentiating Content Streams & Creator Tiers: Knowing the destination of your content is crucial. Like Victoria’s Secret has, your brand will benefit from practicing differentiating levels of content curation depending on intended audiences. By tailoring creator activities to appeal to niche markets and specific customer segments, these brands tap into the power of micro and nano-influencers to drive engagement and conversion.

Tune in. Take note. Grow.

Rate & review Building Brand Advocacy:

• Apple Podcasts

• Spotify

Connect with Taylor, Janna & Abercrombie:

• Taylor’s LinkedIn

• Janna’s LinkedIn

• Abercrombie’s Website