In the first of a 2-part episode, Founder of DNA Behaviour International Hugh Massie and podcast host Phil Rose explore where the spheres of money and human behaviour meet. In particular, they look at human behaviour and how it drives business outcomes, particularly in financial contexts.

Hugh shares his insights as a Behavioural Solutions Architect and explains how understanding, measuring and then adapting behaviours removes stubborn barriers to personal and business growth.

Key points:

· If money drives business but the results come about through the actions of people, how do you actively create an environment where people can express their unique talents and do their best work?

· ‘Behind every business problem is a human behaviour – problems don’t just happen.’ Find the behavioural issues and you’ve likely found your solution.

· What are the Engager and Initiator types, what are their advantages and how does DNA Behavior sit apart from other profiling tools?

· Ensuring all bases are covered with different leadership styles can cause friction but it can also give birth to a robust and profitable culture.

· Strengths if overplayed become a struggle but by gaining clarity, adapting or learning how to delegate we save our energy to create first-class outcomes.

· Where financial behaviour fits into the mix. If two people can look at the same transaction differently what implications does this have for your business growth?

This conversation is an intersection of so many themes: personal and business; behaviour and financial; and leadership and cultural. Where each meets is a place for pause, consideration, clarity and possibly redirection – but always at the heart, there is purpose.

Main Recording Points for Listeners:

1. Behavioural Solutions Architect Defined [9:18]
   Hugh explains his role as a Behavioural Solutions Architect and how he helps businesses design solutions driven by human behaviour.
2. The Importance of Financial Behaviour [17:11]
   Discover why measuring financial behaviours is crucial and how it differentiates DNA Behaviour from other profiling tools.
3. Identity and Purpose in Business [25:16]
   Phil and Hugh discuss the impact of identity and purpose on business decisions and leadership effectiveness.
4. The Strengths and Struggles of Leadership Styles [32:47]
   Learn about the different leadership styles, such as initiators and engagers, and how their strengths can also be their struggles.
5. Linking Behaviour to Financial Decisions [41:04]
   Hugh connects the dots between behavioural strengths and financial outcomes, emphasizing the importance of understanding how leaders make financial decisions.

Quotes and Highlights:

• "Behind every business problem, life problem, and financial problem is human behaviour. Problems don’t just happen—they're driven by people."
• "Money drives a business, but the results come from the actions of people."
• "Your strengths overplayed can become a struggle; awareness of this is key to effective leadership."

Learn More:

• Visit the Ignium website
• Subscribe for more exclusive content in the Ignium Spark Tank here
• Listen to the show here

Connect with Hugh Massie:

• Website: DNA Behaviour
• LinkedIn: Hugh Massie

Books and Articles Referenced:

1. The Power of Identity: The Information Age by Manuel Castells
2. StrengthsFinder 2.0 by Tom Rath

Keywords in this episode: Behavioural solutions, financial behaviour, leadership styles, identity, purpose, DNA Behaviour, business success

Download Links:

• Apple Podcasts
• Spotify
• Amazon Music
• Google Podcasts