In the first of a 2-part episode, Founder of DNA Behaviour International Hugh Massie and podcast host Phil Rose explore where the spheres of money and human behaviour meet. In particular, they look at human behaviour and how it drives business outcomes, particularly in financial contexts.

Hugh shares his insights as a Behavioural Solutions Architect and explains how understanding, measuring and then adapting behaviours removes stubborn barriers to personal and business growth.

Key points:

· If money drives business but the results come about through the actions of people, how do you actively create an environment where people can express their unique talents and do their best work?

· ‘Behind every business problem is a human behaviour – problems don’t just happen.’ Find the behavioural issues and you’ve likely found your solution.

· What are the Engager and Initiator types, what are their advantages and how does DNA Behavior sit apart from other profiling tools?

· Ensuring all bases are covered with different leadership styles can cause friction but it can also give birth to a robust and profitable culture.

· Strengths if overplayed become a struggle but by gaining clarity, adapting or learning how to delegate we save our energy to create first-class outcomes.

· Where financial behaviour fits into the mix. If two people can look at the same transaction differently what implications does this have for your business growth?

This conversation is an intersection of so many themes: personal and business; behaviour and financial; and leadership and cultural. Where each meets is a place for pause, consideration, clarity and possibly redirection – but always at the heart, there is purpose.

Main Recording Points for Listeners:

1. Behavioural Solutions Architect Defined [9:18]
   Hugh explains his role as a Behavioural Solutions Architect and how he helps businesses design solutions driven by human behaviour.
2. The Importance of Financial Behaviour [17:11]
   Discover why measuring financial behaviours is crucial and how it differentiates DNA Behaviour from other profiling tools.
3. Identity and Purpose in Business [25:16]
   Phil and Hugh discuss the impact of identity and purpose on business decisions and leadership effectiveness.
4. The Strengths and Struggles of Leadership Styles [32:47]
   Learn about the different leadership styles, such as initiators and engagers, and how their strengths can also be their struggles.
5. Linking Behaviour to Financial Decisions [41:04]
   Hugh connects the dots between behavioural strengths and financial outcomes, emphasizing the importance of understanding how leaders make financial decisions.

Quotes and Highlights:

• "Behind every business problem, life problem, and financial problem is human behaviour. Problems don’t just happen—they're driven by people."
• "Money drives a business, but the results come from the actions of people."
• "Your strengths overplayed can become a struggle; awareness of this is key to effective leadership."

Learn More:

• Visit the Ignium website
• Subscribe for more exclusive content in the Ignium Spark Tank here
• Listen to the show here

Connect with Hugh Massie:

• Website: DNA Behaviour
• LinkedIn: Hugh Massie

Books and Articles Referenced:

1. The Power of Identity: The Information Age by Manuel Castells
2. StrengthsFinder 2.0 by Tom Rath

Keywords in this episode: Behavioural solutions, financial behaviour, leadership styles, identity, purpose, DNA Behaviour, business success

Download Links:

• Apple Podcasts
• Spotify
• Amazon Music
• Google Podcasts

‘When someone is working for a greater mission, it fuels all of our work.’ In this episode of Sparks by Ignium, Phil Rose talks to strategic speaking expert Blair Bryant Nichols about ensuring our message is heard loud and clear.

It’s not just what we say that makes the magic, it’s how we purposefully connect it to our audience. We’re not all public speakers but we are all business owners so we need to get our message out there in a way that makes sense. How else are we going to achieve our aims or drive growth?

Whether speaking is part of your business model, a sideline or not even on your radar, this podcast is full of takeaways about authenticity, story and the uplifting power of communication.

Key points:

· Why speaking isn’t just a vocation, it’s an advocation. Purpose fuels success.

· Get over the butterflies by remembering you’re there to give your unique gift to the audience.

· The expansive nature of diverse voices – and not just when discussing diversity.

· The pitfalls of not rehearsing enough – and being over-scripted.

· Why speaking is an effective business tool you might not have thought of.

· How to convert from the spoken word to personal connections (and sales).

· Be aspirational but seek to close the gap between you and your audience.

· Authentic, personal, relatable stories build the strongest connections.

· Tips on how to use slides. Hint: don’t read them to your audience.

There are times when the pressure is on to speak to everyone in the room – and it doesn’t matter if we’re a keynote speaker at a conference or delivering a pitch to our peers. Then there are the times when we’re reaching out to our ideal clients and feel less than confident about it.

So there’s something for everyone here.

The Sparks by Ignium podcast is all about you, the listener. That’s why we love it when you get involved. So if there’s something you’d like us to cover, please get in touch – and remember to comment, like and subscribe so that we can help as many people as possible. Thank you.

About Blair

Strategic speaking expert Blair Bryant Nichols advocates for diverse and purposeful success in the speaking industry. He’s the founder of BBN Creative Management, developing speakers for corporate events, conferences and other opportunities so they can stand up and build engagement with their voices.

At the heart of his work is the strategy behind speaking events – in particular, how we leverage stories to engage the minds and hearts of the audience to transform them into clients. He loves new and distant places, reading, creating and being at home with his husband and Shepherd-mix Aspen.

Learn more: visit the Ignium https://www.igniumconsult.com

Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank

Connect with today’s guest: https://www.bbncreativemanagement.com/about

Learn more about Scaling Up: https://scalingup.com

Sign up to our Ignium bi-monthly Newsletter https://sparksbyignium.transistor.fm/subscribe

Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/