In this episode, we consider how we can make our thought leadership efforts even more effective. We consider questions including:

• What are the most important ingredients to get right if you are considering a thought leadership campaign?
• How can we make ours stand out?
• What are the best sources of this insight and what tips do my guests have on how to gain that insight in a cost-effective way?
• Are there any industries (either within or outside of professional services) where we should look for inspiration?

To help me discuss these topics, I am joined by Ben Kent and Suzanne Snowden.

Ben is the founder of research consultancy, Meridian West. Ben specialises in working with professional firms to develop thought leadership campaigns. He has been involved in over 100 campaigns in the last 20 years. Clients included EY, A&O, Grant Thornton, BDO, JLL and Addleshaw Goddard.

Suzanne Snowden is a marketing and thought leadership consultant with experience in a variety of global client projects and leadership roles in professional services. She is founder and director of Message Consulting and helps clients in professional services with their thought leadership strategies and execution.

The host is James Stringer, a former BD Director and now trainer, consultant and coach on business development, bids and offsites.