• How creative testing drives results.

  • Mar 6 2024
  • Length: 24 mins
  • Podcast

How creative testing drives results. By cover art

How creative testing drives results.

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  • Summary

  • In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.


    Read the full article here.

    Download your copy of our ‘Creative Best Practice Guidelines' here.


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