In the latest Education Marketing Leader podcast episode, I spoke with Megan Smedley, Director of Public Relations and Alumni Engagement at Maysville Community and Technical College and Assistant Director for District 2 at the National Council for Marketing & Public Relations.

Megan's journey from a local reporter to comms leader in education offers valuable lessons for higher education marketers.

"Student success stories are my bread and butter because they are so powerful, not just for our community and college but for me as an individual," says Megan.

That's why this episode focused on leveraging student stories in higher education marketing.

Key Takeaways for Higher Ed Marketers:

Leverage Authentic Stories

Genuine, relatable student success stories can significantly boost your institution's appeal and resonate deeply with prospective students.

Highlight Overcoming Adversity

Stories of students overcoming challenges, like addiction or financial hardship, inspire and motivate others facing similar situations.

Use Student Testimonials

Student testimonials act as powerful endorsements of your institution, providing social proof and enhancing credibility.

Tailor Stories to Your Audience

Customize student stories to fit the interests and needs of your target audience, ensuring they are impactful and relevant.

For more about Megan's strategies and success stories, connect with her on LinkedIn or listen to the full episode of the Education Marketing Leader podcast.

For more insights, tune into the full episode and follow Megan on LinkedIn.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌️