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In our latest episode we welcome Shona Hind, entrepreneur and founder of Free Me Company. Shona shares her inspiring journey of building her brand from scratch while honoring her late father and battling a cancer diagnosis. She discusses her challenges, including managing the company solo, overcoming funding obstacles, and expanding her product line. Shona reflects on her father's legacy, the importance of resilience, and staying true to your vision.

• 00:00 Introduction to the Podcast
• 00:26 Meet Shona Hind: Overcoming Adversity
• 01:15 Building a Brand from Scratch
• 03:41 The Inspiration Behind Free Me
• 05:09 Challenges and Triumphs in Business
• 08:15 Expanding the Product Line
• 11:09 Navigating Retail and Funding Hurdles
• 23:51 Health Challenges and Positivity
• 28:31 Expert Advice and Initial Reactions
• 30:10 Facing Surgery and Recovery
• 32:18 Shark Tank Journey
• 35:33 Relocating to Dubai
• 40:04 Overcoming Health Challenges
• 44:08 Entrepreneurial Insights and Reflections
• 52:15 Key Takeaways and Final Thoughts

Shona Rose Hind is a mother of two grown up children and the founder and CEO of Free Me, the UAE’s first locally produced mosquito repellent that utilises organic essential oils to create a natural barrier against insects.

Inspired by her father, whose passing in 2016 deeply affected her, Shona left her banking career and invested her gratuity into starting her own business. Shona's passion for creating a natural mosquito repellent was born from personal experience. She and her family had long struggled with mosquito bites, and could never find a repellent that was effective, pleasant-smelling, and free from harmful chemicals. Additionally, the onset of the COVID-19 pandemic in March 2020 disrupted many lives both professionally and personally, further motivating Shona to pivot her focus towards exploring and developing her ideas and creating the Free Me Company.

Connect with Shona:

Website: https://freemecompany.com/

Insta: https://www.instagram.com/freemecompany?igsh=OXIyZDMxOGtwYWN6

Email: shona@freemecompany.com

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Homework for this week:

Planning is Crucial: Create a simple, one-page business plan or a roadmap for the next 6 months. Focus on the key objectives you want to achieve, and break them down into monthly and weekly goals. Keep this plan handy and review it regularly.

If you’d like to, share your plan with us and we will check on your progress to keep you accountable. It helps when we say things out loud and not just to ourselves, so why don’t you post that you’ve written your plan on social media? Tag us and use the hashtag #reignmaker

Thank you for listening!