In this week’s episode of the SIMPLE brand podcast, I talk with Steve Woodruff.

Known as the "King of Clarity," Steve's passion is helping companies and individuals communicate clearly and effectively. Steve is the author of two books, including his latest, The Point: How to Win with Clarity-Fueled Communications.

Steve and I discuss how the use of his "Clarity Fuel Formula" helps communicators break through the noise to quickly grab - and keep - the attention of their audience without creating confusion.

Here’s what we discuss:

• How anyone can learn to be a simple, effective communicator
• A business's main competitor isn't another business - it's noise
• Understanding how the brain works is crucial to communicating clearly
• Why seconds matter in gaining your audience's attention
• How jargon and too much information shut down the attention center of the brain
• Why assuming your audience shares your same level of knowledge is a critical mistake
• The importance of defining terms to bring clarity to the conversation
• Why storytelling and analogies are brain-friendly communication tools
• How poor communication within an organization can lead to a 20% loss in efficiency per week

RESOURCES FROM THIS EPISODE:

• Steve's website
• Steve's book - The Point: How to Win with Clarity-Fueled Communications
• Steve on LinkedIn