Craig Daniels, owner of Prolific Outdoor Living, shares his journey from starting as a grass cutter to becoming a successful landscape designer and builder. He discusses the decision to expand his business from Chicago to California and the importance of having a support system in a new market. Craig explains the shift in his business model from doing both design and construction to focusing solely on design and project management. He emphasizes the value of having a detailed design plan and the benefits it brings to both clients and contractors. Craig also discusses the importance of choosing materials that complement the architectural style of the home and the client's budget. Craig Daniels shares his journey from lawn care to landscaping to hardscaping to becoming a full designer. He emphasizes the importance of finding your why and having a mentor and he advises young landscapers to focus on their mental and set goals to build towards their desired future. Craig can be contacted through Facebook or Instagram.


Instagram: @prolificdesignandmanage

Website: https://prolificdesignandmanage.com/


Chapters

00:00
Introduction and Background

02:01
Expanding to California: Taking a Leap of Faith

07:09
The Benefits of Focusing on Design and Project Management

09:35
The Importance of Detailed Design Plans

13:58
Educating Clients on the Importance of Design

21:25
Providing Value and Understanding the Client's Budget

23:25
The Importance of Good Design

26:26
The Power of Mentorship

27:32
Investing in Yourself

29:23
Leadership and Team Culture

31:10
Craig's Interests Outside of Work

34:58
Creating Unique and Personalized Designs

36:21
Overcoming Setbacks and Challenges

44:36
Finding Your Why and Setting Goals

47:45
Getting in Contact with Craig Daniels