In this episode, Luigi is joined by Paul Reilly to dissect the traits needed to be a prospecting great in both boom times and turbulent times.

Join them as they cover:

💙 Their ongoing passion for selling this deep into their careers.

🎮 Two things you can do to take back control of your pipeline in a turbulent marketplace.

💁 Doubling down on serving our prospects and customers.

🌊 Differentiating yourself in a sea of sameness.

🤝 Why prospects will meet with you and what they want to know you know.

🚰 What you can do to ensure you are constantly filling your pipe.

🔗 LINKS

Connect with Paul on LinkedIn, at his website, and find more information about his book Selling Through Tough Times here.

You can listen to Paul's episode on Mike Weinberg's Sales Management Simplified podcast here.

Find Luigi on LinkedIn.

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Discovery is not dead. Conversely, running the right first meeting can help power your deal through the entire buying journey.

In this episode, Luigi is solo and providing you with a micro masterclass on running the perfect first meeting. Find out his six key steps, why they're critical, and how to nail them.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode of "How to Sell," we dive deep into supercharging your sales cadence.

We covered how customizing your inbound and outbound campaigns can skyrocket conversions, the critical role AI plays in personalizing communication, and actionable insights to break through the sea of sameness.

Whether you’re refining your message for big-ticket deals or fine-tuning it for quicker sales, the right cadence will amplify your impact.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

The evolution of information parity has reshaped the role of the sales professional.

Connecting at the right moment, sharing knowledge as peers, and guiding buyers are key tactics to becoming a trusted advisor instead of a seller.

In this episode, Luigi is joined by the insightful Anthony Iannarino, marking the first repeat appearance of a guest on the podcast.

Prepare to take notes - this episode is packed with insights on the evolving responsibilities and opportunities for modern sales professionals.

🔗 LINKS

Connect with Anthony on LinkedIn.

Connect with Luigi on LinkedIn.

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Key Takeaways:

🔍 Macro Mindset in Prospecting: Embrace a broader industry perspective and leverage marketing tactics to enrich your sales prospecting efforts.

💡 Focus on Customer Problems: Prioritize understanding and addressing customer issues over showcasing product knowledge. This approach builds trust and relevance.

📞 Personalized Multichannel Approach: Utilize a blend of cold calls and social selling, while ensuring your messages are always tailored and authentic to your audience.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

Key Takeaways:

1. Personalization Techniques that Build Immediate Trust: Learn how to personalize your approach to each cold lead, creating a tailored experience that resonates with their unique pain points and needs, ultimately transforming skepticism into trust.

2. Proven Psychological Strategies for Overcoming Initial Resistance: Discover key psychological principles and strategies that break down barriers and address the root causes of skepticism, making it easier to build rapport and establish credibility with even the most resistant prospects.

3. Step-by-Step Guide to Crafting Persuasive and Trustworthy Messaging: Gain insights into crafting compelling and trustworthy messaging that effectively communicates value, addresses concerns, and fosters a genuine connection, turning cold leads into warm, trusting prospects.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode, Rachel Fox delves into cost-effective sales strategies tailored for startups operating on tight budgets. She shares a range of successful techniques that have aided her in generating more leads and boosting her conversion rates.

Key Takeaways:

- Cold calling isn't always the best method for lead generation. Rachel prefers cold emailing, which she finds more enjoyable and effective.
- Social media platforms like LinkedIn offer valuable outreach opportunities. Rachel leverages both her personal brand and her company's page for content distribution and to generate buzz.
- Tools like HubSpot can track engagement data to help prioritize leads, optimizing limited time and resources.
- When crafting email sequences, Rachel advises targeting specific industries and personas and integrating industry-specific articles and third-party content. She emphasizes that emails should be concise and engaging, capturing attention quickly.
- Rachel provides invaluable tips for mastering sales, underscoring the importance of building strong customer relationships and truly understanding their needs.

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands

In this episode, you're going to learn:

1. Modern sales and marketing methods

2. Crafting problem-focused messages

3. Effective communication channels

Connect with your hosts:

• Connect with Luigi Prestinenzi on Linkedin
• Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.