• How to grow your business through marketing.

  • Jul 10 2024
  • Length: 29 mins
  • Podcast

How to grow your business through marketing. By cover art

How to grow your business through marketing.

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  • Summary

  • Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.

    By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.



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