This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. This time, we get into the nitty-gritty of culture and values issues related to these big merges. We explore the impact of culture on employee morale, talent retention, customer experience, operational synergies, and decision-making, and the potential for innovation in the post-merger landscape. Tune in!

We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companies? Save yourself the strain of imagining what the impact would be as Lisa Marceau and Kristine Merz bring in Juli Leonard to share her expertise on this matter. In this two-part conversation, Juli discusses everything that goes into such big mergers. This episode is part one, and we get to hear about things like the importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. They also touch on crucial factors such as training and development, feedback mechanisms, and the art of balancing diverse audience needs while staying true to a core message. Tune in for more!

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Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows.

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A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.

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When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how leaders should keep in mind their employees as they overcome changes in culture, sharing the card-sorting method to help them define and identify their services better. So join this conversation and learn the opportunities you can grab from building a human-centered mindset as you go through a big organizational change.

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Starting a brand requires a strategy and clarity, but when two brands become one, it is essential to think about rebranding because it creates an impact on both companies. Lisa Marceau and Kristine Merz discuss how rebranding works out during mergers and acquisitions. When merging two companies, it is essential for employees to understand and be clear about their expertise and perspective. Lisa and Kristine also explain that companies need great employees, so they must hold onto the ones they have because, in this transition point, employees must also empower themselves to figure out how they’re going to fit, while leaders must learn to communicate the opportunities to advancements. To understand the underlying guidelines in making two brands become one, tune in now on Human-Centered Innovation!

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Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we have an in-depth discussion about the importance of establishing organizational clarity and how it actually puts value in the company itself. Join us in learning how to uncover the deeper “whys” of a brand and ultimately magnify your brand’s value!  

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Rebranding is a marketing strategy that is important in any business. Continuing the previous episode’s discussion, Lisa Marceau and Kristine Merz dive into the process of creating the NERI rebrand and citing the importance of different factors such as strategy, communication, and addressing issues to develop a successful rebrand. They also highlight how the significance of helping your client understand the reason for the changes is mainly because the market is also changing. 

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