SO HOW DO YOU BALANCE BUSINESS WITH YOUR PERSONAL LIFE?

Today we dive deep into the art of balancing business growth with a fulfilling personal life, especially for those running service-based businesses. If you're striving for success without sacrificing your well-being, this is the podcast for you. Get ready to uncover powerful strategies that will help you manage your time, price your services right, and scale your business without compromising your personal happiness.

Like many of our episodes this one was sparked by a listener's email highlighting their challenge of balancing their business growth with parenting.

In the episode we explore...

• Common challenges faced by service-based business owners.

• The difference between service-based and product-based businesses.

• The impact of these challenges on personal life and business growth.

Time Management and Prioritisation

• The significance of effective time management.

• Practical tips for prioritising tasks and managing time efficiently.

• Techniques like time-blocking and goal setting to enhance productivity.

Pricing Your Services Profitably and Sustainably

• Strategies for pricing services based on value rather than time.

• Importance of market research and understanding costs.

• Steps to set and adjust prices effectively for profitability.

Scaling Your Business

• Building a supportive team and leveraging freelancers.

• Standardising processes and using technology for efficiency.

• The importance of client retention over constantly seeking new clients.

Balancing Parenting and Personal Life with Business Growth

• Creating boundaries between work and personal time.

• Involving family members in the business and understanding their support.

• Practical steps to find balance and manage expectations.

Contact Us Instagram: @philippacraddock Email: hello@philippacraddock.com

Mentioned Links

• Free pricing guide in the Resources section on our website.

• Episode 046: Strategies to Support You with Effective Time Management

I hope you find this episode insightful and helpful. Balancing business and personal life is crucial for long-term success and well-being. Implementing the strategies discussed today will create a more balanced approach to managing your service-based business...

Do you struggle to find budget for marketing?

Here we delve into effective, low-cost marketing strategies that are perfect for small creative business owners. I share practical steps and methods that can help you grow your brand without a significant financial outlay. Here’s what we cover:

Introduction

• The significance of marketing on a budget.

• Personal experience transitioning from a flower design business to supporting creative entrepreneurs.

• The effectiveness of practical, low-investment marketing strategies.

Understanding Budget Marketing

• Definition and importance of budget marketing.

• Benefits of cost-effective strategies for small businesses.

• The role of creativity and innovation in budget marketing.

Common Challenges Faced by Small Business Owners

• Financial constraints and resource allocation.

• Lack of expertise and time management.

• Measuring marketing effectiveness.

Practical Marketing Strategies

• Social Media Marketing:

• • Tips for leveraging Facebook, Instagram, X (formerly Twitter), LinkedIn, and Pinterest.

  • Best practices for creating engaging content.

  • Engaging with your audience and building a community.

• Content Marketing:

• • The importance of valuable, relevant content.

  • Types of content: blogs, videos, social media posts, and podcasts.

  • Creating content that attracts and retains customers.

• Email Marketing:

• • Building and maintaining an email list.

  • Benefits of email marketing for small businesses.

  • Tips for creating effective email newsletters.

Leveraging Online Platforms and Tools

• Budget-friendly tools for marketing: Canva, Adobe Spark, and Google My Business.

• The importance of online reviews and encouraging positive feedback.

• Basic SEO practices to improve website visibility.

Strategic Partnerships

• Forming partnerships with complementary businesses.

• Tips for effective collaborations.

• The power of word-of-mouth and referral marketing.

Measuring and Adjusting Your Marketing Efforts

• Defining clear objectives and KPIs.

• Using analytics tools to track performance.

• Gathering qualitative feedback and adjusting strategies accordingly.
  
  

I hope you findd this episode helpful and inspiring. Remember, effective marketing doesn't require a huge budget. Small, consistent efforts can lead to significant results over time. Start with one or two strategies that resonate most with you and build from there.

Contact Us

Instagram: @philippacraddock
Email: hello@philippacraddock.com

Mentioned Links

• Episode 025: My Guide to Instagram

• Episode 040: Conversation with Nick Jenkins Part 1

• Episode 041: Conversation with Nick Jenkins Part 2

Until next time, with huge love.

Learn practical techniques you can implement right away to take Better Control Of Your Time. In this episode we explore how mastering time management can make a significant difference in achieving your business goals efficiently and effectively.

Introduction

• The value of time as a resource.

• A personal story of balancing new motherhood with starting a business.

• How effective time management helped achieve business success.

Understanding Time Management

• Definition and importance of time management.

• Benefits of effective time management for creative entrepreneurs.

• The impact of poor time management on business and personal well-being.

Practical Tools and Techniques

• Introduction to the Eisenhower Matrix for task prioritisation.

• Steps to categorise tasks using the Eisenhower Matrix.

• Overview of productivity tools: Trello, Asana, and Todoist.

• Methods for creating effective daily and weekly schedules.

• Continuous improvement and flexibility in time management.

Creating a Personalized Time Management Plan

• The importance of frequent review and adjustment of your plan.

• Self-assessment and identifying areas for improvement.

• Staying open to new techniques and tools for better time management.

Conclusion

• Encouragement to implement a robust time management strategy.

• Tips for maintaining a balance between work and personal life.

• Invitation to share your experiences and questions.