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Dom's Marketing

By: Dominic Lynch
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  • Summary

  • Welcome to Dom's Marketing.

    Join me for the latest branding and marketing insights, focusing on authenticity over perfection.

    About me - I'm a Marketing Director with a global track record in brand & advertising, customer growth, and digital transformation. Currently, I work for a leading global consulting firm, having started my career in media buying and advertising.

    I hope you enjoy the show :)
    © 2024 Dom's Marketing
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Episodes
  • Subscription Success - Building A Loyal Customer Case

    Subscription Success - Building A Loyal Customer Case
    Jul 18 2024

    In this episode of Dom’s Marketing, we tackle "Subscription Success: Building A Loyal Customer Base."

    Learn the strategies to create and sustain a thriving subscription model. We'll explore techniques for attracting and retaining subscribers, enhancing customer loyalty, and providing continuous value.

    Tune in for practical advice and real-world examples that will help you build a dedicated customer base and achieve long-term subscription success.
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    3 mins
  • Understanding The Drivers Behind Consumer Decisions

    Understanding The Drivers Behind Consumer Decisions
    Jul 10 2024

    In this episode of Dom’s Marketing, we discuss "Understanding The Drivers Behind Consumer Decisions."

    Discover the key concepts of behavioral economics—heuristics, prospect theory, anchoring, social proof, and nudging—and learn how they influence consumer choices.

    Tune in for practical insights and actionable tips to enhance your marketing strategies by connecting more effectively with your audience.
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    3 mins
  • Crafting A Compelling Brand Narrative

    Crafting A Compelling Brand Narrative
    Jul 7 2024

    In this episode of Dom’s Marketing, we consder how to "Craft A Compelling Brand Narrative."

    We'll explore understanding your brand's core values, knowing your audience, and the importance of authenticity.

    Discover how to structure your story effectively, use strong visuals, and keep your narrative evolving with time.
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    3 mins
Marketing Economics
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