• The Declining Churn Fallacy

  • Jul 30 2024
  • Length: 47 mins
  • Podcast

The Declining Churn Fallacy

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  • Summary

  • Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.

    Show Links
    • Retention Spreadsheet
    • PPT Deck
    • YouTube Video Series:
      • First Video (One Segment Model)
      • Second Video (Two Segment Model)
      • Third Video (Beta Geometric Model)
    • LinkedIn: Daniel McCarthy
    • Twitter: @d_mccar
    • Churn Fallacy Paper
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