Welcome to MarketFit, our quarterly panel dedicated to empowering fitness businesses with cutting-edge digital marketing insights and strategies. Hosted by Krissy Vann, this expert-led podcast features a rotating team of top marketing professionals who delve into the latest trends and best practices in SEO, local SEO, and social media marketing specifically tailored for the fitness industry.

In each episode, our panelists share their expertise on optimizing your online presence, leveraging Google Map Packs, and engaging your audience through innovative digital marketing techniques. Whether you're looking to enhance your gym's visibility, boost member engagement, or stay ahead of the competition, MarketFit provides the actionable advice and insights you need to thrive in the ever-evolving fitness landscape.

Join us to discover how to effectively integrate AI into your marketing strategies, collaborate with micro-influencers, and create impactful seasonal promotions. Presented by Americaneagle.com, this panel is your ultimate resource for driving growth and success in the fitness industry.

Maximizing Local SEO and Social Media for Fitness Businesses in 2024

Topics Covered:

1. Understanding Local SEO
- Essential components for fitness centers and health clubs.

2. Importance of Local SEO for Fitness Businesses
- Real-world impacts and examples.

3. Lessons from the Franchise Restaurant Industry
- Successful local SEO strategies from the restaurant industry.

4. Google Map Pack and Business Listings
- Optimizing business listings for gyms and fitness clubs.

5. Leveraging Social Media for Engagement
- Effective social media strategies and latest trends for fitness businesses.

6. Influencer Marketing
- Benefits of collaborating with micro-influencers for local engagement.

7. Digital Marketing Trends and Promotions
- The integration of AI in digital marketing strategies.
- Adapting to marketing shifts in the fitness industry.
- Unique B2C digital marketing tactics for fitness businesses.
- Importance of omnichannel marketing for gyms and fitness clubs.

8. Artificial Intelligence in Digital Marketing
- Discussion on how AI has transformed digital marketing strategies.
- Benefits and potential risks of integrating AI in the fitness industry.

9. Summer Promotions for Gyms
- Analysis of aggressive summer promotions for fitness centers and their long-term impact on member retention.

Chapters:
00:00- Intro
03:19- The importance of local SEO for fitness businesses
05:45- Reinventing your marketing team
13:28- Google Map Packs: Organic vs Paid
15:30- The importance of ranking in the top three of google maps
16:58- Responding to negative google reviews
21:21- Manual google review response vs artificial intelligence
24:25- The importance of soliciting Google reviews for your fitness business
25:02- Social media summer and back to school engagement for fitness business
27:48- Working with social media influencers
32:41- Trends in social media marketing in 2024
39:05- How much money to invest in video content for social media
40:53- Artificial intelligence in digital marketing
47:09- The importance of editing content from generative AI
55:10- Summer gym promotions and efficacy
57:10- Final takeaways from SEO and Digital Marketing Experts