• Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

  • Jul 30 2024
  • Length: 57 mins
  • Podcast

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV By cover art

Improving 'Total' TV planning for advertising agencies with Mark Giblin, CEO, Lightbox TV

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  • Summary

  • In Episode 1 of the CTV Podcast I am joined by Mark Giblin, Co-Founder & CEO of Lightbox TV, a technology company that has raised funds from both FirstPartyCapital and Aperiam Ventures to help improve 'total TV' planning for advertising agencies.


    We cover a lot of ground, including:

    • How the US and European CTV markets differ.
    • How ad agencies are planning and buying CTV.
    • How broadcasters are adopting programmatic trading.
    • The future of CTV identity.
    • Why CTV is changing the roles of DSPs and SSPs
    • The role of CTV for SMEs and performance ad buyers.
    • And much more...

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