• S.1 - Ep.2 - Craig Rosenberg

  • Jul 15 2024
  • Length: 44 mins
  • Podcast

S.1 - Ep.2 - Craig Rosenberg By cover art

S.1 - Ep.2 - Craig Rosenberg

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  • Summary

  • In this conversation, Carlos Hidalgo and Craig Rosenberg discuss the importance of understanding the customer and aligning the go-to-market strategy accordingly. They emphasize the need to talk to customers and gain deep insights into their needs and preferences. They also highlight the significance of onboarding and driving adoption to ensure customer success and retention. Additionally, they touch on the different go-to-market motions and how they can vary depending on the target market. Overall, the key takeaways include prioritizing customer understanding, engaging in customer conversations, and leveraging data to gain insights into the customer journey.
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Marketing Economics
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