• S.1 - Ep.3 - Aida Kamber

  • Jul 22 2024
  • Length: 37 mins
  • Podcast

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S.1 - Ep.3 - Aida Kamber

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  • Summary

  • In this episode of Growthology, Carlos Hidalgo interviews Aida Kamber from Code 42 about driving growth in a technology organization. They discuss the shift from lead-based to account-based marketing and the importance of focusing on customers. Aida shares how Code 42 helps their customers do things easier, faster, and with fewer resources and how they use a calculator to demonstrate the value of their solution. They also discuss the importance of customer experience and onboarding in B2B marketing. Aida emphasizes the need for ruthless prioritization and the use of automation and AI to drive growth. They discuss the importance of alignment between marketing and sales and the value of building customer journeys. Aida also shares her passion for dancing, the importance of trying new things, and staying agile in marketing.
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