The ITSPmagazine Podcast Podcast By ITSPmagazine Sean Martin Marco Ciappelli cover art

The ITSPmagazine Podcast

The ITSPmagazine Podcast

By: ITSPmagazine Sean Martin Marco Ciappelli
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Founded in 2015, ITSPmagazine began as a vision for a publication positioned at the critical intersection of technology, cybersecurity, and society. What started as a written publication has evolved into a comprehensive repository for all their content—podcasts, articles, event coverage, interviews, videos, panels, and everything they create. This is where Sean Martin and Marco Ciappelli talk about cybersecurity, technology, society, music, storytelling, branding, conference coverage, and whatever else catches their attention. Over a decade of conversations exploring how these worlds collide, influence each other, and shape the human experience. This is where you'll find it all.© Copyright 2015-2026 ITSPmagazine, Inc. All Rights Reserved Politics & Government Social Sciences
Episodes
  • New Book! Lost in Time — Our Forgotten and Vanishing Knowledge | Forgotten Technology, Ancient Wisdom & Digital Amnesia | An Interview with Jack R. Bialik | An Analog Brain In A Digital Age With Marco Ciappelli

    New Book! Lost in Time — Our Forgotten and Vanishing Knowledge | Forgotten Technology, Ancient Wisdom & Digital Amnesia | An Interview with Jack R. Bialik | An Analog Brain In A Digital Age With Marco Ciappelli
    Feb 23 2026
    New Book: Lost in Time — Our Forgotten and Vanishing Knowledge | An Interview with Jack R. Bialik | An Analog Brain In A Digital Age With Marco Ciappelli There's a particular arrogance embedded in how we talk about progress. We speak about innovation as if it moves in one direction only — forward, upward, smarter, faster. But what if the line isn't straight? What if it loops, doubles back, and occasionally vanishes entirely? That's the uncomfortable question at the center of my conversation with Jack R. Bialik. His book Lost in Time: Our Forgotten and Vanishing Knowledge doesn't read like a history lesson. It reads like a case file — evidence, example by example, that the civilization we assume is the most advanced in human history is also, in some critical ways, deeply amnesiac. Take cataract surgery. We learned it in the 1700s, right? Except we didn't. Indians were performing it in 800 BC. The ancient Egyptians and Babylonians had diagrams of the procedure dating back to 2,400 BCE. The knowledge existed, worked, and then — somewhere in the chaos of collapsing empires and burning libraries — it vanished. We didn't progress past it. We forgot it, and then reinvented it from scratch, centuries later, convinced we were doing something new. Or the Baghdad Battery: clay pots, 2,000 years old, that when filled with acid can generate 1.1 volts of electricity. We don't know what they used them for. We don't know who figured it out. We just know it worked, it existed, and then it didn't anymore. This is what Bialik calls the pattern of loss — and it's not random. It follows catastrophe: the Library of Alexandria, the systematic destruction of Mayan records, the slow erosion of oral traditions as writing systems took over. Knowledge disappears when the systems that carry it collapse. And here's where the conversation gets uncomfortably relevant: we are building those systems right now, and we are not thinking about how long they'll last. The curator at the Computer History Museum told Bialik that to preserve the data from early IBM PCs and Macintosh computers, they had to print it on paper. The floppy drives had become brittle. The formats were unreadable. The digital archive was failing — and the only solution was to go analog. A vinyl record from the 1920s still plays. A CD from the 1980s may not survive another decade. I've been thinking about this since we recorded. My brain is analog — that's not just a podcast title, it's a philosophy. I grew up in Florence, surrounded by things that had survived centuries because they were made to last: stone, fresco, manuscript. Then I jumped on the digital train like everyone else, seduced by infinite libraries on my phone, music on demand, knowledge at my fingertips. But what Bialik is pointing out is that fingertips are fragile. And so are hard drives. The deeper issue isn't storage format. It's the distinction Bialik draws between knowledge and wisdom. Knowledge is the data — the cataract surgery technique, the battery design, the pyramid engineering. Wisdom is knowing why it matters, when to use it, and what the consequences might be. We've gotten extraordinarily good at accumulating knowledge. We are considerably worse at transmitting wisdom. And wisdom, Bialik argues, doesn't live in databases. It lives in the space between people — in stories, in teaching, in the slow transmission of judgment across generations. That's why oral tradition survived when everything else failed. Not because it was more sophisticated, but because it was more human. It didn't require a device to run on. I don't know how to solve the digital longevity problem. Neither does Bialik — not yet. But I think the first step is admitting we have one. That's actually one of the quietest, most powerful arguments in the book: be humble. We don't know everything. We never did. And some of the things we've lost might be exactly what we need right now. The question isn't just what we've forgotten. It's what we're forgetting today, while we're too busy scrolling to notice. Grab Lost in Time: Our Forgotten and Vanishing Knowledge — link below — and spend some time with a perspective that goes very, very far back. Which is maybe the only way to see very, very far forward. And if this kind of conversation is what you come here for, subscribe to the newsletter at marcociappelli.com. More of this. Less noise. — Marco Ciappelli Co-Founder ITSPmagazine & Studio C60 | Creative Director | Branding & Marketing Advisor | Personal Branding Coach | Journalist | Writer | Podcast: An Analog Brain In A Digital Age ⚠️ Beware: Pigs May Fly | 🌎 LAX🛸FLR 🌍 ____________ About Marco Marco Ciappelli is Co-Founder & CMO of ITSPmagazine, Co-Founder & Creative Director of Studio C60, Branding & Marketing Advisor, Personal Branding Coach, Journalist, Writer, and Host of An Analog Brain In A Digital Age podcast. Born in Florence, Italy, and based in Los Angeles, he explores the ...
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    34 mins
  • The Autonomous SOC Is No Longer a Dream | A Brand Highlight Conversation with Subo Guha, Senior Vice President of Product Management of Stellar Cyber

    The Autonomous SOC Is No Longer a Dream | A Brand Highlight Conversation with Subo Guha, Senior Vice President of Product Management of Stellar Cyber
    Feb 22 2026

    What does it take to turn the dream of an autonomous SOC into something organizations can actually deploy? Subo Guha, Senior Vice President of Product Management at Stellar Cyber, joins Sean Martin to share how the company's AI-driven security operations platform is making that vision a reality. Stellar Cyber serves SOC teams across more than 50 countries, with a primary focus on MSPs and MSSPs supporting the underserved mid-market, though marquee enterprise customers like Canon are also part of the portfolio.

    How can agentic AI change the way SOC teams handle alert overload? Guha describes what he calls a "digital army" of AI agents that work around the clock to automate alert triage and catch phishing attacks. The system filters 70 to 80 percent of incoming alerts, allowing analysts to focus on the 20 percent that matter most. With attackers using AI to launch faster and more frequent campaigns, Stellar Cyber takes a human-augmented approach, meaning the AI learns from analyst interactions and continuously guides the SOC team toward faster, more accurate remediation.

    Why does this matter for MSPs operating on thin margins? Guha explains that the autonomous SOC capability layered on top of Stellar Cyber's XDR platform allows MSSPs to serve more customers, reduce mean time to repair, and grow their tenant base without proportionally increasing staff. When MSSPs grow revenue, Stellar Cyber grows alongside them, creating a mutually beneficial model that ultimately means more organizations get protected.

    This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Subo Guha, Senior Vice President of Product Management, Stellar Cyber @LinkedIn

    RESOURCES

    Learn more about Stellar Cyber: https://stellarcyber.ai

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    Subo Guha, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, autonomous SOC, agentic AI, security operations, XDR, NDR, MSSP, MSP, alert triage, AI-driven security, Open XDR, Gartner Magic Quadrant, phishing detection, SOC automation


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    8 mins
  • The Operations Layer for Live Events | A Brand Highlight Conversation with Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live

    The Operations Layer for Live Events | A Brand Highlight Conversation with Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live
    Feb 19 2026

    Ben Ikwuagwu is a vocalist, performer, and entrepreneur who has spent over 15 years navigating the live events world. That firsthand experience, combined with a degree in operations and years working in corporate America, gives him a unique vantage point on what makes the industry run and where it breaks down. Now, as CEO & Co-Founder of Soundcheck Live, he is channeling both worlds into a single platform designed to simplify how live event professionals manage their work.

    What does an all-in-one operations platform for live events actually do? Soundcheck Live focuses on four core pillars: booking, scheduling, payments, and coordination. Ikwuagwu explains that every event, regardless of size, comes down to these four elements. The platform provides a centralized dashboard where teams can manage gig details, client communication, and payment information without juggling spreadsheets, text threads, and scattered documents.

    How is Soundcheck Live building differently? From day one, the team has built the product around its users. Pilots with bands, production companies, and venues shaped the tool from the ground up. With advances in AI, the feedback loop has accelerated dramatically. Focus group insights that once took weeks to implement now translate into working features in hours, giving users the feeling that the platform is being custom-built for their specific workflows.

    This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

    GUEST

    Ben Ikwuagwu, CEO & Co-Founder of Soundcheck Live

    On LinkedIn: https://www.linkedin.com/in/benjaminikwuagwu/

    RESOURCES

    Soundcheck Live (Website): https://soundchecklive.io/

    Are you interested in telling your story?
    ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
    ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
    ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

    KEYWORDS

    Ben Ikwuagwu, Soundcheck Live, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, live events, gig management, event operations, live music, booking platform, freelancer tools, event technology, live entertainment, artist management, talent agencies


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    8 mins
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