As AI makes it easier for attackers to launch account takeover campaigns at scale, organizations face mounting pressure to protect their customers and their brand. Israel Mazin, Co-Founder and CEO of Memcyco, joins the conversation to discuss how real-time detection and protection capabilities are changing the game.

Memcyco is built on four products within a unified platform, each designed to detect and block both traditional and AI-driven attacks in real time. Unlike reactive threat intelligence solutions, Memcyco identifies victims as they interact with fake sites, provides detailed attacker data, and even deploys credential deception to neutralize stolen information before it can be used.

With an agentless deployment that takes just minutes to implement, Memcyco delivers more than 10x ROI for customers across financial services, retail, airlines, logistics, and hospitality. The company has achieved nearly 300% year-over-year growth, serving organizations across North America, Latin America, Europe, and beyond.

This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Israel Mazin, Co-Founder and CEO of Memcyco
On LinkedIn: https://www.linkedin.com/in/israel-mazin-62215b/

RESOURCES

Memcyco: https://www.memcyco.com/

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KEYWORDS

Israel Mazin, Memcyco, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, account takeover, ATO fraud, digital impersonation, phishing protection, real-time fraud detection, credential deception, website spoofing, AI-driven attacks, fraud prevention platform, agentless security

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Jensen Huang Just Won IEEE's Highest Honor. The Reason Tells Us Everything About Where Tech Is Headed.

IEEE announced Jensen Huang as its 2026 Medal of Honor recipient at CES this week. The NVIDIA founder joins a lineage stretching back to 1917—over a century of recognizing people who didn't just advance technology, but advanced humanity through technology.

That distinction matters more than ever.

I spoke with Mary Ellen Randall, IEEE's 2026 President and CEO, from the floor of CES Las Vegas. The timing felt significant. Here we are, surrounded by the latest gadgets and AI demonstrations, having a conversation about something deeper: what all this technology is actually for.

IEEE isn't a small operation. It's the world's largest technical professional society—500,000 members across 190 countries, 38 technical societies, and 142 years of history that traces back to when the telegraph was connecting continents and electricity was the revolutionary new thing. Back then, engineers gathered to exchange ideas, challenge each other's thinking, and push innovation forward responsibly.

The methods have evolved. The mission hasn't.

"We're dedicated to advancing technology for the benefit of humanity," Randall told me. Not advancing technology for its own sake. Not for quarterly earnings. For humanity. It sounds like a slogan until you realize it's been their operating principle since before radio existed.

What struck me was her framing of this moment. Randall sees parallels to the Renaissance—painters working with sculptors, sharing ideas with scientists, cross-pollinating across disciplines to create explosive growth. "I believe we're in another time like that," she said. "And IEEE plays a crucial role because we are the way to get together and exchange ideas on a very rapid scale."

The Jensen Huang selection reflects this philosophy. Yes, NVIDIA built the hardware that powers AI. But the Medal of Honor citation focuses on something broader—the entire ecosystem NVIDIA created that enables AI advancement across healthcare, autonomous systems, drug discovery, and beyond. It's not just about chips. It's about what the chips make possible.

That ecosystem thinking matters when AI is moving faster than our ethical frameworks can keep pace. IEEE is developing standards to address bias in AI models. They've created certification programs for ethical AI development. They even have standards for protecting young people online—work that doesn't make headlines but shapes the digital environment we all inhabit.

"Technology is a double-edged sword," Randall acknowledged. "But we've worked very hard to move it forward in a very responsible and ethical way."

What does responsible look like when everything is accelerating? IEEE's answer involves convening experts to challenge each other, peer-reviewing research to maintain trust, and developing standards that create guardrails without killing innovation. It's the slow, unglamorous work that lets the exciting breakthroughs happen safely.

The organization includes 189,000 student members—the next generation of engineers who will inherit both the tools and the responsibilities we're creating now. "Engineering with purpose" is the phrase Randall kept returning to. People don't join IEEE just for career advancement. They join because they want to do good.

I asked about the future. Her answer circled back to history: the Renaissance happened when different disciplines intersected and people exchanged ideas freely. We have better tools for that now—virtual conferences, global collaboration, instant communication. The question is whether we use them wisely.

We live in a Hybrid Analog Digital Society where the choices engineers make today ripple through everything tomorrow. Organizations like IEEE exist to ensure those choices serve humanity, not just shareholder returns.

Jensen Huang's Medal of Honor isn't just recognition of past achievement. It's a statement about what kind of innovation matters.

Subscribe to the Redefining Society and Technology podcast. Stay curious. Stay human.

My Newsletter?
Yes, of course, it is here: https://www.linkedin.com/newsletters/7079849705156870144/

Marco Ciappelli: https://www.marcociappelli.com/

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In this Brand Highlight, we talk with Denny LeCompte, CEO and Co-Founder of Portnox, about how identity and access control are changing as AI-driven agents and synthetic identities become active participants inside enterprise environments.

Passwords still sit at the root of many security failures, which is why the conversation starts with the fundamentals: controlling who can access data, from where, and under what device and policy conditions. Certificate-based authentication emerges as a practical way to reduce password dependency while keeping enforcement tied to managed devices and policy compliance.

The discussion then shifts to what is changing for security leaders. CISOs may feel more confident managing traditional cyber threats, but uncertainty rises quickly when AI-generated and non-human identities enter the picture. Agentic AI turns automation into an entity that touches networks and applications, making access control a first-order requirement rather than an afterthought.

A clear theme emerges throughout the conversation: synthetic identities are not hypothetical. They appear anywhere autonomous agents require permissions to act, from software development to workflow automation. Applying the same discipline used for human identities, including least privilege, scope limitation, and policy enforcement, becomes essential to maintaining control as AI adoption accelerates.

Note: This story contains promotional content. Learn more.

Guest
Denny LeCompte, CEO and Co-Founder of Portnox
https://www.linkedin.com/in/dennylecompte/

Resources
Learn more about Portnox: https://www.portnox.com/

Are you interested in telling your story?
Full Length Brand Story: https://www.studioc60.com/content-creation#full
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Keywords: sean martin, denny lecompte, portnox, identity, access, zero trust, passwordless, certificates, agentic ai, synthetic identities, brand story, brand marketing, marketing podcast

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