Hey there, Change Maker,

Are you a service-based business who thinks you can't participate in holiday marketing just because you offer a service? Whether you're a coach, consultant, therapist, or a licensed agency, or you're offering a service of some kind, this episode is for you.

You'll learn about getting eyes and ears on your brand to increase brand awareness and engage your audience.

Join me as we explore strategies to reframe your perspective, run brand awareness campaigns, launch lead magnets, address holiday stress, and maintain engagement. If you take nothing else from this episode, remember this: Get loud! Visibility is everything.

What You’ll Learn:

• Reframing Your Perspective: How to think differently about holiday marketing for service-based businesses.
• Brand Awareness Campaigns: Using the holiday season to share your story and mission.
• Launching a Lead Magnet: The perfect time to release valuable content and capture leads.
• Addressing Holiday Stress: Offering services that address the unique pain points during the holiday season.
• Maintaining Engagement: Staying connected with your audience through consistent communication and activities.

Key Takeaways:

1. Reframe Your Perspective: Understand that Black Friday isn't just for retail. Service-based businesses can also benefit by focusing on visibility and engagement rather than direct sales.
2. Brand Awareness Campaigns: Run campaigns that highlight your story, mission, and the impact of your services. This can be as simple as creating engaging content that resonates with your audience.
3. Launch a Lead Magnet: Use this season to release high-value content like eBooks, webinars, or free consultations. Capture leads and build your email list.
4. Address Holiday Stress: Offer services that help your audience navigate holiday stress. This could be through webinars, special coaching sessions, or relevant content.
5. Maintain Engagement: Regular communication helps prevent burnout and keeps your brand top of mind. Share tips, host live sessions, and send personalized messages to stay connected with your clients and team members.

Links and Resources:

• Download Strategic Edge Magazine: FeliciaFordAndCo.com/resources
• Access Year End Power Moves: FeliciaFordandco.com/Resources
• Connect with Felicia on Social Media: Instagram: @friendscallmefe

Join the Conversation:

• Follow us on Instagram: @friendscallmefe
• Subscribe to our Newsletter: Subscribe here
• Leave a Review: If you enjoyed this episode, please leave a review on Apple Podcasts and share it with a fellow changemaker!

Next Episode Teaser: Stay tuned for our next episode where we’ll be discussing how to build a robust Q4 content calendar to ensure consistent and timely communication with your audience. Don't miss out on these essential tips for making your Q4 the best yet!

#powermoves

#BlackFriday

Hey Change Maker,

Have you ever wondered why some nonprofit organizations seem to effortlessly raise funds, while others struggle? What if the secret isn't just about having a larger donor base or more resources? What if it's about the timing and strategy of your campaigns?

I'm here to help! Today, we're exploring Q4 fundraising campaigns. Whether you’re a seasoned nonprofit leader or just starting out, this episode is packed 7 tips to help you plan and execute a successful end-of-year campaign.

Ready to kickstart your Q4 fundraising campaign?

Get Gifts of Impact Masterclass : www.feliciafordandco.com/resources

Read the Blog: www.feliciafordandco.com/blog

Support the Show: If you enjoyed this episode, please leave a review on PodBean, Apple Podcast or YouTube Music and share it with a fellow Change Maker. Your support helps us reach more people and create a greater impact!

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#nonprofits #fundraising #fundraisingstrategy #quarter4

Hi there Change Maker,

I get it! There are so many ideas. You're inspired by your team meeting. You're inspired by a new need that arises. There is so much to create and you want it all out there now. What happens when you're a visionary, creative, multi passionate who needs cash coming in the door? Maybe you think that more is more, and you aren't quite sure if slowing down and simplifying is the answer.

But I'm here to support you! Use your multiple talents for growth and creativity in how you serve. Okay friend, I have a 5 step process that I used to simplify what I offer in my business and I'm going to break down these steps for you today.

Whether you're an agency writing for RFPs to your city governments, a nonprofit meeting the needs of your community, or a business trying to keep up with the current economy, these tips will help you simplify and focus.

All the best,

Felicia

Next Steps:

Access My Book Recommendations: The Big Leap https://amzn.to/4bzWsgD

Grab Your Freebies: www.feliciafordandco.com/resources

Get More Tips: www.feliciafordandco.com/blog

Connect on LinkedIn: www.linkedin.com/company/feliciafordandco