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Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman

Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.

Highlights from today's episode include:

• The importance of consistency in email marketing
• Strategies for creating valuable and engaging email content
• The significance of brand recognition and visual consistency
• Practical tips for building and nurturing your email list

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

Resources:
📧 Get my freebie on crafting better email subject lines with 27 of my top examples: https://kendracorman.com/tips-for-better-subject-lines-and-27-of-my-top-performers/

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

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Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and the need for patience and consistency in marketing efforts.

Topics Discussed:

• Journey from Army to Entrepreneurship
• Importance of Creating a Saleable Business
• Entrepreneurial Challenges and Isolation
• Value of Mastermind and Peer Groups

Episode Resources:

• Cash Miller LinkedIn
• Achieve Entrepreneur and Coworking Center
• Titan Digital

Guest Information:

• Website: Achieve Entrepreneur
• LinkedIn: Cash Miller

Join Kendra every Tuesday and Thursday for more insights into the world of marketing and entrepreneurship.

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman

Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.

Highlights from today's episode include:

• The importance of balancing promotion and value in emails
• Strategies for providing educational, inspirational, and entertaining content
• Tips for creating compelling promotions that resonate with your audience
• The role of segmentation and personalization in email marketing
• Practical steps to review and adjust your current email strategy

Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!

Topics Discussed:

• Designing your business around your life
• Building systems and partnerships for freedom
• Intentional time management and scheduling
• Leveraging unique business solutions like franchising
• Benefits of podcasting for personal and business growth

Connect with TJ Murphy

• Website: Hite Digital Bend
• Podcast: Adventurous Entrepreneurs

Join us every Tuesday and Thursday for more insights and tips on Imperfect Marketing. Until next time, have a great rest of your day!

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.

1. Subscription Moment: Importance of clear expectations.
2. Welcome Sequence: First impressions matter.
3. Nurturing Phase: Keeping the relationship alive.
4. Handling Unsubscribes: Graceful exits and moving on.

Join Kendra every Tuesday and Thursday for more insights.

Resources:

• Kendra's Guide to Email Marketing
• Follow Kendra on LinkedIn

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.

Topics Discussed:

1. AI's impact on B2B content strategy
2. Google's content quality update and SGE
3. The importance of creating valuable content
4. Changes in paid media targeting
5. First-party data collection strategies

Episode Resources:

• Webmechanix
• ChatGPT
• Google's SGE

Guest Information:

• Josh Muskin: VP of Sales and Marketing at Web Mechanics
• LinkedIn: Josh Muskin
• Webmechanix: website

Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.

Main Points:

1. Scarcity: Limited time offers create urgency.
2. Social Proof: Use testimonials and success stories.
3. Authority: Share expertise and partner with influencers.
4. Trust: Prioritize subscribers' experience and honesty.

Resources:

• Mastering AI and Communications Book by Kendra Corman
• Mike Capuzzi's Bite Size Books

Join Kendra every Tuesday and Thursday for more marketing insights!

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin

Send us a Text Message.

Welcome to Imperfect Marketing Podcast with your host, Kendra Corman

In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible to all.

Guest Bio: Max Ivy is a blind serial online entrepreneur who has dedicated over 15 years to advocating for accessibility and inclusion. He leverages his lived experience to educate business owners on the importance and benefits of accessibility, sharing his expertise through writing, speaking, teaching, consulting, and podcasting.

Topics Discussed:

1. Importance of website accessibility
2. Common accessibility mistakes
3. Enhancing form accessibility
4. Tips for accessible podcasting

Episode Resources:

• Max Ivy's Website: The Accessibility Advantage
• Google Forms
• Gravity Forms
• Waves Accessibility Tool
• Zoom Video Communications

Guest Information:

• Name: Max Ivy
• Website: The Accessibility Advantage
• Facebook: facebook.com/maxwellivey
• LinkedIn: linkedin.com/in/maxwellivey/
• YouTube: youtube.com/user/midwaymarketplace

Thank you for joining us on another episode of Imperfect Marketing. Remember to rate and subscribe if you learned something new today. Join Kendra every Tuesday and Thursday for more insights and tips.

You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.

Not anymore.

Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients

In this guide, you’ll get instant access to:
> The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
> How to increase your reach and impact without asking all your friends to comment on your posts.
> The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.

Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin