• In Clear Focus: Data Storytelling in Marketing with Caroline Florence

  • Aug 6 2024
  • Length: 34 mins
  • Podcast

In Clear Focus: Data Storytelling in Marketing with Caroline Florence

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  • Summary

  • IN CLEAR FOCUS: Caroline Florence, author of our featured book "Data Storytelling in Marketing," discusses transforming data into compelling narratives. She outlines a five-step roadmap for effective data storytelling, emphasizing emotion's role in persuasion. Caroline offers advice for marketers to enhance their skills, sharing a De Beers case study to illustrate data-driven insights' impact. Learn how to leverage data storytelling for more effective marketing communication and decision-making.
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