• In Clear Focus: Geofencing Advertising with Ernesto Cullari and Barbara Wardell

  • Aug 27 2024
  • Length: 29 mins
  • Podcast

In Clear Focus: Geofencing Advertising with Ernesto Cullari and Barbara Wardell

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  • Summary

  • IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.
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