• In Clear Focus: Screen Wars - Convergent TV Advertising with Michael Beach

  • Aug 13 2024
  • Length: 31 mins
  • Podcast

In Clear Focus: Screen Wars - Convergent TV Advertising with Michael Beach

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  • Summary

  • IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also shares practical advice for maximizing reach and data-driven insights that point to the future of TV consumption. Valuable perspectives on navigating the changing landscape of video advertising and audience engagement.
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