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Inclusion and Marketing

By: Sonia Thompson
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  • Summary

  • Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
    Sonia Thompson
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Episodes
  • 121. How to write inclusive prompts for biased AI tools with Chi Odogwu

    121. How to write inclusive prompts for biased AI tools with Chi Odogwu
    Jul 25 2024
    AI has a lot of biases in it. We know this, simply by considering the sources of the training data used. But knowing that AI have bias doesn't mean you can't or shouldn't use them in your marketing. Rather, it just means it is important to know the types of prompts to give your AI tools, to help root out the bias to create something that would be beneficial for the diverse group of consumers you want to reach. In this episode, I sat down with Chi Odogwu, an AI Operations Strategist. Get the Inclusion & Marketing Newsletter Episode 95: Navigating the effective use of AI for inclusive marketing with Joyann Boyce Chi Odogwu on LinkedIn Chi's website
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    28 mins
  • 120. How to use data to deliver customer experiences that convert with Jess Cervellon

    120. How to use data to deliver customer experiences that convert with Jess Cervellon
    Jul 18 2024
    Customer experience is an integral part of ensuring that the people you serve feel like they belong with you. But knowing what actually creates a better customer experience can often feel like a guessing game. That's why using data as a marker to help you identify what works and what doesn't is a smart approach. In this episode, I sat down with Jess Cervellon, founder of Open Late Collective, a consultancy focused on brand strategy, retention and lifecycle marketing, and customer experience. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/ Open Late Collective Jess on LinkedIn
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    32 mins
  • 119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand

    119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
    Jul 11 2024
    Search engine optimization (SEO) is a common strategy brands use to attract their ideal customers. But a lot of times when engaging in SEO, marketers don't take the time to think through the different identities of the people they want to reach. And as a result, the brand loses out on a lot of their would be customers, because they didn't take a more inclusive approach to their SEO strategy. In this episode, I sat down with Dale Bertrand, Founder and CEO of Fire & Spark, an SEO agency to chat more about smart ways brands can be more inclusive with their SEO strategies. Get the Inclusion & Marketing Newsletter Fire & Spark SEO agency Dale Bertrand on LinkedIn 👇🏾 Work With Me Inclusive Marketing Brand Audits: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/
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    31 mins
Marketing Economics
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