Join Natalie as she sits down with Liz Morrison, the amazing charity founder who is making a difference in the lives of disabled people by helping them connect with nature. We'll explore the power of social media in building communities online and discuss how Liz has leveraged it to connect with like-minded individuals and engage with the disability space. Stay tuned till the end as we discuss the social media rivalry between Marks & Spencer and Aldi!  Social media fail: https://www.mylondon.news/whats-on/shopping/ms-free-cuthbert-aldi-shoppers-20423061

Timestamps:

00:31 Introduction into Liz Morrison and Happiness Horsebox

2:55 How does social media play a part

Talk to people in disability space and charity fundraising

Connecting with organisations and charities

3:50 Building our customer

4:23 Do you adjust your content for each platform?

4:50 Twitter is great to find people and make connections on Linkedin

5:20 What hasn't worked online?

Using inclusive phrasing

6:22 Making mistakes is part of the journey

6:30 How do you plan for your content?

7:15 Importance of supporting each other

9:31 Respecting people online

09:50 What other tips and lessons?

Be open to new ideas

Building confidence for others

10:54 Have you seen any direct impact from social media?

12:30 Social media is a great tool to seek opinions

Shape your service and build customer loyalty

12:50 Bringing different communities together

13:30 What's your personal relationships like with social media?

15:20 Let's get everyone talking about accesibility

16:54 Data based evidence is important

18:20 How do you plan?

20:08 Social media fail

Check out Liz and The Happiness Horsebox on socials:

https://www.happinesshorsebox.co.uk/

https://www.linkedin.com/company/safeguarding-matters/

https://www.facebook.com/thehappinesshorsebox

https://www.linkedin.com/in/liz-morrison-b3a46117/

Want to be on the podcast? Email us at info@naturallysocial.co.uk

Check us our on socials too:

https://www.instagram.com/nlysocial/

https://www.tiktok.com/@nlysocial

https://www.facebook.com/NlySocial

https://www.linkedin.com/company/naturally-social/

https://www.naturallysocial.co.uk/

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?