Industrial Marketing Simplified - Audio Course

By: clearmotive marketing
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  • Summary

  • This six-part audio course is focused on helping industrial business leaders attract new customers. Learn about marketing in a way that is relevant to industrial salespeople and leaders - you don't need to be experienced in marketing to learn from this course!
    © 2022 clearmotive marketing group
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Episodes
  • Industrial Marketing Introduction

    Industrial Marketing Introduction
    Nov 9 2022

    Curious about Industrial Marketing? Listen to this 6-part Industrial Marketing audio course from clearmotive marketing. You will learn:

    • What industrial marketing is and why it's important.
    • How industrial buying groups research, evaluate and buy
    • Different types of content that apply to different stages of the buying process.
    • How to get in front of your customers without wasting money
    • How to crawl, walk and eventually run sophisticated marketing automation.
    • Building a repeatable process.
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    5 mins
  • Getting It All to Work: People, process & technology

    Getting It All to Work: People, process & technology
    Dec 15 2021

    In this episode, Chad and Tyler help you bring all of the module lessons together. Understand everything that's been covered with a recap and a few new insights. Learn about:

    • Everything we've covered with a recap
    • People, process and technology
    • Building a repeatable sales and marketing process
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    18 mins
  • Technology: Typical pitfalls and finding opportunities

    Technology: Typical pitfalls and finding opportunities
    Dec 15 2021

    In this episode, Chad and Tyler help you understand how technology impacts Industrial Marketing. Learn about:

    • The primary benefits: speed, scale, automation, and insights
    • Why industrial companies often give up before they even start
    • Crawl, walk, and run from CRM and Google Analytics to dedicated Marketing Technology (MarTech)
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    25 mins
Marketing Economics
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