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Anu Ramani is the founder of agency Isoline Communications Limited - a B2B Tech Marketing agency.

In this conversation we discuss:

• The importance of creating content for every touchpoint in the buyer's journey, from basic information search to in-depth technical content
• The power of generative AI to enhance productivity and innovation in marketing
• the need for curiosity and experimentation in B2B marketing

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

Simon Court is the author of Founder's Legacy: 50 Game-Changing Leadership Lessons for Building a Great Business

In this conversation we discuss:

• The journey from startup to scaling business requires a shift in leadership approach and mindset
• Startup failure is often attributed to leadership decisions and the lack of a growth mindset
• Recruiting the right team involves understanding the pivotal skills needed and using tools like the GC index for assessment

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

-> Watch on YouTube! Video: https://youtu.be/220nRv-DqXM

Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.

In this conversation we discuss:

• The power of narrative positioning in marketing and the impact of storytelling on brand perception.
• The concept of villains in marketing and the importance of storytelling in B2B marketing.
• Roxy Music, not thinking wealthy enough, Buying London

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

-> Watch on YouTube! Video: https://youtu.be/-Y43cR-_pZw

Tom Hunt has tried and failed at 17 different businesses, but he's having a lot of success with Fame - a b2b podcast agency.

His team is fully remote with 71 full-time employees and they're on pace to do about $3.5M dollars.

We discuss:
- what are the biggest lessons he's learned as a bootstrapper
- how does an introvert lead a fully remote team
- how did he grow his LinkedIn audience from 20k followers to 125k in two months

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

If you want a better understanding on how to transform business operations from chaotic to streamlined using no code and AI, this is the episode for you.

Kelly Goss is a leading expert in business process automation. In this episode, Kelly highlights the significance of starting with the basics before integrating AI and automation into your workflows.

Kelly also explains the foundational principles of automation, the importance of understanding existing workflows, and how her company, Solvaa, helps businesses of all sizes achieve productivity gains. You will also learn about the vast integration possibilities with Zapier and the critical role of continuous improvement in achieving efficient automation.

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try

Sam Dunning is the founder of SEO agency Breaking B2B. According to Sam, B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO.

Takeaways

• Websites can function as 24/7 sales reps, unlike salespeople who have limited availability. It is crucial for websites to be clear, customer-focused, and resonate with target prospects.
• B2B tech companies often make the mistake of approaching SEO as a checklist activity, focusing on top-of-the-funnel keywords and neglecting revenue-driven SEO. It is important to identify bottom-of-the-funnel keywords and build best-in-class landing pages for each offer.
• Sam's engaging and humorous LinkedIn content, such as the Ask the Public series, has helped build his personal brand and differentiate him from others in the industry.
• Creating YouTube videos related to targeted keywords can help dominate search results and increase click-through rates. Embedding these videos on relevant website pages can also enhance the user experience.
• Consistency and longevity are key to building a successful personal brand and driving business growth.

See Sam's agency Breaking B2B

Watch the episodes on Youtube - https://youtu.be/asXowTA0SgU

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

Engage your leads, answer repetitive questions, or provide around-the-clock customer service on your website with Landbot.io/try

Hector Forwood is the founder of Flooencer - an influencer marketplace platform that connects B2B brands with reputable influencers. The platform allows brands to create campaigns, match with influencers, and track campaign results.

00:00 Introduction and Background
02:58 Adrenaline-Fueled Hobbies
03:26 Getting Started in Sales
04:16 Effective Sales Strategies
06:06 Sales Operating System
08:17 Door-to-Door Sales Stories
09:28 Introduction to Fluencer
12:46 Building Fluencer and Funding
13:54 Reawakening Dormant Opportunities
15:40 Future Plans for Fluencer
19:53 Acquiring Brands for Fluencer
21:01 Influencer Platforms and Exciting Developments
22:08 Engaged Audiences and Resilience
23:04 Death-Defying Acts
24:11 Struggling with Relationships

See Hector's company flooencer.com

Watch the episodes on Youtube - https://youtu.be/vWYVOUrj1Yg

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...

Send us a Text Message.

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Beth Nevins is a renowned startup advisor and people and talent consultant. She is best known for helping founders refine their values and mission so they can lead.

00:00 Introduction
00:39 Beth's Background and Expertise
01:13 Hiring the Right Talent
04:14 Managing Tensions Between Co-founders
05:21 Building Accountability in Founders
07:29 Creating Alignment and Collaboration Among Teams
10:18 Ensuring Open Dialogue and Truthfulness
13:25 Challenges in Scaling from 50 to 100 Employees
20:35 The Role of a People Leader
27:11 Importance of Operational Skills in Startups
30:44 Rapid Fire Questions
33:46 Closing Remarks

See Beth's company Developa - https://developa.io/

Watch the episodes on Youtube - https://youtu.be/meuyWparoGs

Subscribe and leave a rating to stay updated with the latest startup founders in Europe.

Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.com

Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/


Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

Check out our four most downloaded episodes:

From Uber and BCG to building a telehealth for pets startup with Michael Fisher

From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

Revolutionizing Parent-Teacher Communication with Kinder...