Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
Want to get Jyll's expertise working on your account? Book a call with Jyll at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode26

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Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.ca

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Is it possible to layer audiences in Google Ads? Absolutely!

In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!

In Episode 24, you’ll learn about:

• How audience layering works in Google Ads.
• How to create combined segments to target users who meet multiple criteria.
• Non-linear targeting, and how it can help you reach your ideal audience.
• How to add targeting layers in a shopping campaign.
• What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)

You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads

Inside Google Ads course
Become a Google Ads Expert with Jyll. More than 100 in-platform tutorials to take you from confused to confident, whether you're working on audiences, keywords, ad copy or attribution. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode24

Find Jyll on social media
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