• Inside HubSpot

  • By: HubSpot
  • Podcast
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Inside HubSpot

By: HubSpot
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  • Summary

  • Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better. 
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Episodes
  • Driving $1.7 Billion in Annual Sales: Strategies From a Global Leader

    Driving $1.7 Billion in Annual Sales: Strategies From a Global Leader
    Oct 22 2023
    Want to learn how a global company drives $1.7billion in annual revenue? In this episode we talk to HubSpot's Chief Sales Officer, Christian Kinnear, who shares how HubSpot approached its global sales operating model, how we've scaled our sales organisation and motion over the years, and his predictions on how AI will impact sales professionals and buyers. Christian also shares how HubSpot thought about which markets to expand to and the frameworks we used to assess new markets. If you're a global leader looking to grow your sales organisation, this episode is for you! Bookmarks: (16:18) Establishing a global sales operating model (28:28) Selling into local markets (31:13) The future of AI and sales (38:44) Fostering sales and marketing alignment Helpful Resources: 2023 Sales Trends Report + Asia Pacific Spotlight HubSpot Blog: 10 Sales Skills Every Rep Needs to Master in 2023 HubSpot Academy: Frictionless Sales Course Sales in Asia: A Definitive Framework to Winning Business Across Asian Markets HubSpot Template: Asia Sales Strategy Template
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    44 mins
  • The B2B Event Playbook: How INBOUND Scaled from 3K to 100K Hybrid Attendees

    The B2B Event Playbook: How INBOUND Scaled from 3K to 100K Hybrid Attendees
    Oct 16 2023
    B2B events often get a bad rap for being boring, board-room style conferences. So what is it that makes for an exceptional B2B event, and how do brands balance the attendee experience while also driving event growth? In this episode, we take you behind the scenes on HubSpot's INBOUND. What began as a 3,000 person event more than 10 years ago has scaled to an event with over 100,000 hybrid attendees in 2023. We're joined by Kat Tooley, HubSpot’s VP of Global Events and Experiential Marketing (previously at VICE Media and Superfly) on the secret behind INBOUND’s success, how to approach your content strategy, the importance of community at events, and the key ingredients you need to plan your next B2B event. Bookmarks: (4:14) INBOUND (6:27) Kat's event career highlights (12:35) Experiential marketing (24:54) Hybrid events (31:40) Key ingredients for a successful event Helpful Resources: INBOUND 2023: Spotlight Recordings Scaling your Virtual and Hybrid Events Strategy The Ultimate Guide to Event Marketing
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    41 mins
  • Preparing For Global Expansion: The Strategies and Frameworks You Need to Win in New Markets

    Preparing For Global Expansion: The Strategies and Frameworks You Need to Win in New Markets
    Oct 12 2023
    Global expansion is often the next step in a brand’s story to unlocking future growth. But how should business leaders think about which market to expand into next, and when? Jeetu Mahtani was HubSpot's SVP of Sales and Managing Director of International, leading HubSpot's global expansion into new markets throughout APAC and EMEA. In 2013, Jeetu played a pivotal role in launching HubSpot’s first international office. Fast forward to 2023, and HubSpot has established 12 offices and services customers from over 120 countries across the globe. Jeetu details how HubSpot made decisions to go international including his framework for knowing when your organisation is ready to enter a new market, the different GTM options to consider, and the metrics you should care about when you land. Jeetu also shares his passion for establishing a local culture and why (and how) setting teams up for success is critical to the long term success of the regional business. Bookmarks: (8:48) Jeetu's framework for assessing new markets (17:54) GTM strategy (20:11) Foundational elements to get right (32:30) Important metrics (33:35) Jeetu's top 3 lessons Helpful Resources: Jeetu's International Framework HubSpot Blog: The HubSpot Culture Code, Creating a Culture We Love HubSpot APAC Report: Building Winning Regional Marketing Teams HubSpot Blog: Customer Acquisition Cost: How to Calculate CAC [+Benchmarks and Formulas to Know HubSpot Blog: What is a Good LTV to CAC Ratio?
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    42 mins
Management Marketing Economics
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