This episode finds us talking to Money B of the legendary hip hop group Digital Underground. He's a mentor, a friend. I always call him to get his thoughts because I know he's going to give it to me exactly how he sees it. Always a joy to speak to him. 

Specific to the episode, I thought it would be dope to introduce you to an audience that I'm actively trying to reach. It's like a real time act of marketing. Seems to me, one day someone said "hip hop is a young man's sport" and everyone just believed it, not even considering that hip hop was growing up right along side us. What, do I stop being hip hop when I reach a certain age? Of course not. Hip Hop shaped me; mind, body, and spirit, causing it to also bleed into my parenting, my world view. It's the reason why a father can sing Mary's J's "Be Happy" and Ashante's "Foolish" and Ella Mai's "Boo'ed Up" with his daughter note for note and not miss a beat. Father and daughter, harmony.  Hip Hop did that. I got something for these folks.  Feel free to join me. 

At the end, I speak about how I feel about inspiration and a book called "The Code of an Extraordinary Mind". Years before KBLX started doing the Father/Daughter dance, I thought to curate something fresh in that space. They beat me to it, I moved on. I respect ideas, period. Without going into full details, I told Erk about it and he immediately suggested that I read this book. I did, it changed my life.  Listen closely to the story because it pauses in the middle for a treat...a Rappin Ron unreleased verse. Courtesy of my homie Pep. Enjoy. One Love 

*Marketing tip 
Your friends can and should support you, but you can't live off your friends 

*Activities 
1) Once you've identified your audience, craft 5 tweets, post, emails, or specific messages that these folks will be prone to respond to 
2) Try them on the people you have a personal relationship with, but make sure its people who you have also identified as a part of said audience