Peace to the folk. As we prepare for Season 2, we wanted to invite you to be apart of our journey of introducing something new and using all the techniques we've discussed expansively in Season 1 to do so.

It's called "the Wall". 30+, High End Hip Hop. We're launching with Styles P at the New Parish on Nov. 5th. Feel free to join us there and our marketing process of getting there. One Love
DopeOnly Marketing

Tickets: DopeOnly.com

Peace to the folk, and I hope you're well. . Listen, this being the season finale, I wanted to switch it up some, but, at the same time, offer a glimpse into where we're going in Season 2...

 I love hip hop, but I love hip hop culture more. It's how I see the world and the various parts of it that interest me most. I'm interested in love, Blackness, Black Business, generational wealth, parenting, real estate, investing, and so on, and I want to talk about it, learn about it first hand from dope people immersed in it. These will be the coming heroes we introduce on "The Marketing Tapes". Ride with me. 

Specific to this episode, when "Black Love" came calling, I was hesitant. I don't like being out front like that, and neither does she. However, our love is wonderful, so why not let that be. We did, it was amazing. As stated, I'm interested in love. So much in fact we created a card game called "The Sweet Spot". We gathered some black folks and "played". I asked them questions from the card game, they gave, the room received. I hope something touches you. 

We wrap things up detailing another marketing technique we used in crafting "OaklandUSA" and "Cool Water" called "Make it Cool". Very strong technique, as there is absolutely no substitute for cool.  And, I conclude words to the hustla from the last episode. Enjoy! I hope we still rocking come Season 2. One Love 
🔴 ⚫️ 
#oldheadenergy 

*Marketing tip
Marketing is really just flirting 

*Activity
Does your product or service have an element of "cool"? If so, think 5 ways to utilize that cool to your benefit. If not, think of 5 ways to insert cool into your product or service. 
 

Peace to the folk. This week's episode finds us taking in the thoughts of the Golden State Warriors' own DJ D-Sharp. We talk Hip Hop, of course, but also, during our discussion, I casually begin to unpack a marketing technique of ours called "Make Somebody Give a Fuck", explaining it fully later in the segment. It's an emphasis on "Care", two fold. First, "care" as in making people form an emotional attachment to your product or service. In summary, if I, "I" meaning anyone, don't care about what you're doing, you have nothing. You have to make people care, make them give a fuck. How do we do that? Let's explore...

Secondly, I talk about "care" internally. In other words, how you see your product and service and how you present it to others. Your own care for what you're doing speaks first. Enjoy. One Love 
🔴 ⚫️ 
#oldheadenergy 

*Marketing tip
It's good when your friends support you, but you can't make a living off your friends. What you really want them to do is tell someone about your product or service. This is a currency much more valuable than their intermittent purchases 

*Activity 
1) Talk to  your friends about your product or service. Ask them what must be done to receive their endorsement. 
2) Think of 4 things you yourself care about and then list the reasons why. How can you apply this to your own product or service?