Episodios

  • Too Real to Be Fake, Too Fake to Be Real: Stan Hustad's Inconvenient Ideas for a New Media World
    Dec 2 2025
    On the first day of December, while many people are still digesting Thanksgiving leftovers and arguing about when it's "socially acceptable" to play Christmas music, broadcaster and performance coach Stan Hustad steps up to the microphone with something more than seasonal sentiment. In his new Monday series, Inconvenient Ideas with Stan Hustad, he invites listeners into a world where what we see, hear, and even believe may be—quite literally—too real to be fake and too fake to be real. Stan begins with a memory from his days hosting the early morning show "Morning Sound" on a large international station. Every December 1, he opened with a simple declaration—"It's the first of December, welcome to Morning Sound"—and then rolled straight into Joy to the World. It was his line in the sand: Thanksgiving had been honored, and now the Christmas season could begin. That little tradition becomes a metaphor for what he's asking us to do now—mark a moment, take stock, and decide how we're going to move forward in the days ahead. From there, Stan revisits one of his core themes: ideas matter. Interesting ideas, he reminds us, can lead to good ideas, which lead to greater insight. Insight opens the door to greater influence, influence leads to impact, and impact can lead to income. It's a kind of "good life formula" that reflects how we truly grow—personally, professionally, and even financially. But now, he's raising the stakes. It's not enough to chase interesting ideas. We have to face inconvenient ideas—those uncomfortable truths that challenge what we think we know, disturb our assumptions, and refuse to be neatly ignored. One of those inconvenient ideas came to him this weekend while watching a stunning Christmas video. The scenes were beautiful, the people were inspiring, the storytelling was moving. The whole thing, he knew, couldn't possibly be real—and yet, parts of it were so authentic and so well-crafted that it couldn't be entirely fake either. So he names the paradox: "It's too real to be a fake, and it's too fake to be real." In that sentence, Stan captures the strange territory we now live in—a world shaped by AI, deep media, and global storytelling machines. We are moved by images and messages that may be partly fabricated, partly factual, and fully influential. And that's not just an interesting observation; it's an inconvenient idea that demands a response. Stan then turns the spotlight from the screen back to the listener. In a world where so much can be generated, staged, or edited, he insists that you will need to learn new skills just to stay in the game. Like it or not, we are all now in the performance economy. You'll need to learn: - Performance marketing - Performance mentoring - Performance selling And yes, he says, you're going to have to learn how to be comfortable behind a microphone—even if it's not a golden one like the one on his desk. That might be a podcast mic, a Zoom microphone, a smartphone camera, or a stage. Either way, your voice, story, and presence will matter. This, he admits, is more than a little inconvenient—especially coming from a man who once tested as a strong introvert on the Myers-Briggs scale. Stan cheerfully confesses he's still "an off-the-wall introvert." But he also realized long ago that if he wanted to do radio, help people, and make an impact, he would have to learn to speak, perform, and be different. And that's the third inconvenient idea of the day: You will have to keep learning new ways of being different if you want to grow, contribute, and succeed. Stan then connects the dots. In this too-real-to-be-fake, too-fake-to-be-real world, it's no longer optional to think clearly and communicate well. You'll need to: - Think critically - Tell stories that are honest, human, and compelling - Stream those stories into the world - Sell your goods, services, and yourself ethically and confidently. All of that must be part of a purposeful strategy—one that you and your colleagues know, believe in, and practice together. Good is not enough. In many settings, you will need to be great. And that is another inconvenient idea. As the program closes, Stan pushes ahead to the coming year with his own playful motto: "In '26, pick up more sticks." More sticks of opportunity, creativity, service, income, and impact. More ways of making money, having fun, pleasing others—and maybe even pleasing God. And then, as he signs off for this first Monday of December, he leaves listeners with one last, profoundly inconvenient idea: Treat every person you meet as if they were the most important person in the world. Things to Remember - Ideas must move from insight to influence, impact, and implementation. - We live in a world where content can be both real and fake at the same time. - Performance economy skills are now essential. - Even introverts can learn to communicate powerfully. - In many areas today, you will need to be great. Things to Share - ...
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    12 m
  • Leaving Money on the Table: Why It Still Happens—And How to Stop Doing It in 2026
    Nov 28 2025

    A TWiT Talk with Stan "The Radio Man" Hustad


    On this post-Thanksgiving "Black Friday," veteran broadcaster and performance economist Stan Hustad explores why so many people still "leave money on the table."
    With sharp insights and light humor, this 15-minute TWiT Talk explains the real origin of the phrase and how it applies to modern business, media, and the performance economy.

    Key Ideas:
    • The poker-table origin of "leaving money on the table"
    • How entrepreneurs underprice, under-offer, and underperform
    • The importance of full performance in the modern economy
    • Why follow-up is the difference between success and missed opportunity
    • Thanksgiving reflections on living fully alive

    Things to Remember:
    • Money is the measurement, not the meaning.
    • Performance beats presence.
    • People can't say yes if you never ask.

    Things to Share:
    • The true origin of the expression.
    • Insights about the performance economy.
    • The reminder to serve fully and offer boldly.

    Things to Take Note Of and Act On:
    • Charge appropriately.
    • Always offer a next step.
    • Invite, follow up, and perform with purpose.

    Final Encouragement:
    Step into 2026 fully alive—creating more value, more fun, and more abundance.

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    13 m
  • "Give Thanks, Be Useful" — A Thanksgiving Eve Message from the Do It Right Collective
    Nov 26 2025
    On Thanksgiving Eve—one of the most meaningful, reflective, and even quietly complicated days on the American calendar—veteran broadcaster and business-performance coach Stan Hustad steps into the "How to Be Useful" virtual studio with a simple story and a profound invitation: Let this Thanksgiving Eve be different. Let it be useful, grateful, and transformational.

    In a warm and deeply human 10-minute reflection, Stan guides listeners through a practice he began years ago—a practice he now teaches in his performance coaching and encourages leaders everywhere to adopt: Spend the Wednesday before Thanksgiving calling people who have been good to you.

    Not to pitch.
    Not to ask for anything.
    Simply to say, "I am thankful for you."

    A Gentle Story with Real-World Impact

    In this Thanksgiving message, Stan shares how he spent the morning calling doctors who saved his life, friends who walked with him through adversity, and people who have simply been part of his journey. Their responses ranged from warmth to surprise to heartfelt emotion. Some quietly admitted they hadn't heard anyone say "I'm thankful for you" in a long time.

    Stan also speaks with honesty about the bittersweet nature of Thanksgiving Eve. Law enforcement officers have shared with him that it can be one of the most dangerous nights of the year—especially for college students who return home and gather with friends.

    So he offers a compassionate reminder: Pray for young people tonight. Pray for good choices, safe travels, and a Thanksgiving Day unmarred by tragedy.

    From there, the message turns to gratitude, humility, and the importance of keeping Thanksgiving sacred—a holiday "they can't steal," as Stan says. While Black Friday may try its best to reshape the meaning of the week, Thanksgiving itself remains stubbornly simple, beautifully human, and deeply needed.

    A Coaching Moment for Leaders and Entrepreneurs

    Stan makes a compelling case that gratitude is a business strategy—perhaps one of the most undervalued, underused, and underappreciated tools available to leaders today.
    A grateful leader is rarely a fearful leader.
    A grateful organization is rarely a toxic one.
    A grateful business is more human, more productive, and more resilient.

    His invitation is as practical as it is personal: Make thankfulness part of the business plan.
    Let your people know they matter more than your metrics.
    Tell colleagues and customers "I appreciate you" without attaching a sale or an agenda.
    Make gratitude a cultural habit, not a seasonal gesture.

    Things to Remember
    • Gratitude is one of the most powerful performance tools in life and business.
    • A simple Thanksgiving Eve phone call can touch a life deeply.
    • College students and young adults need our prayers, protection, and encouragement tonight.
    • Being useful—truly useful—is at the heart of living well.
    • Leadership grounded in gratitude is leadership that endures.

    Things to Share
    • Share "I appreciate you" freely and sincerely.
    • Share kindness without an agenda.
    • Share the story of Thanksgiving Eve calls with your family, team, or organization.
    • Share gratitude as a cultural value, not a holiday accessory.

    Things to Take Note Of & Take Action On
    • Tonight: Consider calling two or three people who have blessed your life.
    • This weekend: Slow down and reflect on the year—not just the work, but the people.
    • This season: Make gratitude a strategic part of your leadership and business practice.
    • This coming year: As Stan says about 2026, "Pick up a few more sticks… make a little more money… have a little more fun… and do a little more blessing."

    A Final Word of Blessing
    From the "How to Be Useful" Studio at What It Takes Radio, Stan closes with a message of warmth, gratitude, and purpose: "Best and blessings… and give thanks. Right now and every day."

    May this Thanksgiving be a turning point toward deeper gratitude, stronger relationships, and a renewed commitment to being useful—in life, in business, and in the lives of others.

    If you need encouragement, guidance, or a companion for the journey, Stan welcomes you to reach out: Stan@witradio.net

    Happy Thanksgiving from the Do It Right Collective. Blessings on you and all those you love.

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    11 m
  • "When I Think of You, I Give Thanks: The Hidden Power of Doing It Right" A Stan Hustad Thanksgiving Reflection from What It Takes Radio
    Nov 25 2025
    As Thanksgiving week arrives, What It Takes Radio brings forward another thoughtful, 10-minute conversation from veteran broadcaster and business performance coach Stan Hustad—a message wrapped in gratitude, wisdom, a touch of humor, and a powerful challenge to do it right in life and business In this Thanksgiving meditation—part encouragement, part coaching moment—Stan reminds listeners that this season isn't just about turkey and tradition. It's about relationships, gratitude, and the courage to live and work with intentional excellence. A Summary That Stands on Its Own In "When I Think of You, I Give Thanks," Stan Houston gently but firmly calls his listeners into a deeper way of living in the fast-paced performance economy. He speaks candidly as an entrepreneur, missionary, mentor, and world-traveled communicator who has helped build projects, organizations, and creative ventures around the world. But on this holiday week, he narrows the focus to something more intimate and far more important: Don't just do it. Do it right. Do the right thing. Do it in the right way. Do it for the right people. So the right outcomes have a chance to appear. Stan notes that we are now fully immersed in a microphone world—a performance economy where influence, leadership, persuasion, and storytelling travel first through the ear and the screen, long before paper. If you want your business, your cause, your ministry, your mission, or your message to succeed, you must learn to perform, present, and communicate with clarity and heart. But this isn't merely a business message. It's deeply human. Stan calls Thanksgiving his favorite holiday—not because of the food or football, but because a thankful heart is rarely a fearful heart. Gratitude, he says, is the foundation of flourishing. It is the antidote to anxiety, resentment, and weariness. He invites us to approach the close of the year—through Thanksgiving, Hanukkah, Christmas, and even the coming New Year—with a posture of renewal, fresh beginnings, and a commitment to "do it right" in every part of life. And then comes his signature coaching challenge: Clear your calendar the day before Thanksgiving. Pick up the phone. Call the people who matter. Say, "Tomorrow is Thanksgiving. I just wanted you to know I'm thankful for you." Simple. Rare. Beautiful. And guaranteed to make a difference. Things to Remember • A grateful heart is seldom a fearful heart. • Doing it right matters more than just doing it. • You live in a performance economy. If you want to succeed, you must learn to present, perform, and communicate. • New beginnings are always available. • Influence flows through the microphone. Your voice and message matter—use them well. Things to Share with Others • A simple phone call of gratitude can strengthen relationships for years. • Everyone—from business partners to family members—needs encouragement more than we realize. • Thanksgiving is not an event; it's a lifelong posture of appreciation. Things to Take Note Of • Are there places in your life where you've been "just doing it" rather than doing it right? • Which relationships have shaped, supported, or inspired you this year? • What message, story, or idea should you be sharing more boldly in your business or personal calling? Things to Act Upon 1. Make five Thanksgiving calls—clients, colleagues, family, friends. 2. Pick one area of your life or work where you will "do it right" starting this week. 3. Recommit to flourishing—not surviving but thriving in faith, hope, love, and purposeful communication. 4. Start your performance journey—podcasting, broadcasting, storytelling, or speaking—because your message matters. 5. Reach out to Stan for coaching, guidance, or media mentorship: stan@whitradio.net A Warm Thanksgiving Call to Action This Thanksgiving, Stan invites all of us to pause, breathe, and remember that gratitude is not seasonal—it's transformational. When we give thanks for the people who enrich our lives, we unlock joy, courage, creativity, and connection. So this year, don't just celebrate the holiday. Live the holiday. Give thanks boldly. Love generously. And as Stan says— Do it, but this time… do it right. Blessings, gratitude, and flourishing to you today and always.
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    10 m
  • Gary is still in The Transplant Zone and Dick Cheney has left RIP... And they have very similar stories
    Nov 4 2025

    Living on the Edge — Lessons from a Heart and a Life

    A Transplant Zone Reflection with Gary Register

    In this moving short feature from The Transplant Zone, host Stan Hustad sits down once again with Gary Register — a man living day by day in the tension between hope and uncertainty as he awaits a heart transplant. Today's conversation was framed by the news of the passing of former Vice President Richard "Dick" Cheney, who died at 84 after a long and complex journey with heart disease — a journey that, for many years, mirrored the one Gary now walks.

    A Shared Story of Fragile Courage

    Cheney's life was one of contrasts — power and vulnerability, public service and private struggle. Long before his decades in Washington, he was struck by a premature heart attack that changed the course of his life. For years he lived with assistive devices, artificial pumps, and eventually a heart transplant that extended his time, allowing him to see grandchildren grow and to continue the work he valued.

    For Gary, and for many in The Transplant Zone, Cheney's story is a reminder that life on the edge is still life — full of meaning, gratitude, and growth. Each day brings a mix of fear and faith, but also the awareness that every heartbeat — natural or borrowed — is a gift.

    What We Can Remember and Share

    This short program does not dwell on politics or legacy debates. Instead, it honors what we can all take away from a life sustained by courage and technology:

    • Resilience matters. Whether in public life or private waiting, endurance often defines true strength.

    • Gratitude transforms fear. Those who live on borrowed time understand that every sunrise carries grace.

    • Legacy isn't perfection — it's perseverance. The will to keep going, even when the heart falters, becomes its own quiet inspiration.

    Living in the Transplant Zone

    Gary Register continues to share his reflections from what he calls "the waiting room of grace." His stories bring insight and encouragement to others who face heart failure, chronic illness, or major life transitions. In The Transplant Zone, he reminds us that being "on the edge" is not the end — it's often the place where life becomes most real, most human, and most sacred.

    Things to Remember, Reflect On, and Share

    • Every heart — natural, artificial, or transplanted — beats with a purpose beyond survival.

    • Gratitude and generosity make life richer, even when days are uncertain.

    • Hope is not naïve; it's the art of living fully with whatever heart you have today.

    Call to Action

    To experience this short video and future reflections from Gary Register, visit The Transplant Zone — a place for stories of hope, healing, and the courage to keep living from the heart. Share this episode with someone facing their own waiting season — and remind them that they're not alone.

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    8 m
  • Turning Point Tuesday: Donald Trump has the Russians, the Chinese and the Democrats right where he wants them!
    Oct 28 2025

    And he and you must decide what to do next because we are all at turning points.

    In this latest episode of Inconvenient Ideas with Stan "the Radio Man" Hustad, listeners are invited to step into the Curiosity Zone—that place where everything you thought you knew might be wrong. With his signature mix of humor, insight, and challenge, Stan declares a new national observance: Turning Point Day. Why? Because almost everything—from world politics to personal purpose—is shifting, and every one of us is standing at a crossroads.

    From the geopolitical to the personal, Hustad walks through the evidence that we are living in turning-point times. He notes that Donald Trump—whether you love him or hate him—continues to move forward, shaping the game through dealmaking and strategy. On the global stage, Russia faces economic collapse under pressure, China wrestles with instability and internal unrest, and the Democrats and Republicans alike are forced into uncomfortable recalculations. The world, it seems, is turning.

    But Stan's message doesn't stay in the headlines. It turns inward. He reminds us that it isn't just world leaders who face crossroads—it's everyone. Sports, business, relationships, and even our spiritual lives are all shifting. The rules that used to work no longer do. Every one of us is being called to make new decisions about who we are and where we're going.

    Stan offers a timeless principle: 'If you don't know what to do—stop and bow.' In that pause, he says, we rediscover who we want to be. Then, we can discern what we need to do. Every turning point requires humility, reflection, and connection. Find mentors. Seek wise friends. Rebuild your network of 'turning point partners.' Because no one navigates transformation alone.

    He also draws from his decades of business coaching, encouraging listeners to prepare for change by developing a priority project plan—something that anchors them in purpose when the marketplace, economy, or life itself shifts suddenly. As he observes, 'Nothing is secure anymore—except your ability to grow, reflect, and make wise turns.'

    The episode closes on a deeply human note as Stan references his friend in The Transplant Zone—a man waiting for a life-saving heart transplant. It's a reminder that for some, turning points are not metaphorical but literal matters of life and death. Yet even there, hope and faith shine through.

    Things to Remember and Share

    Everyone is at a turning point. The world, your business, your relationships—everything is in motion.

    Movement is power. As Stan notes, like him or not, Donald Trump keeps moving—and that's a key to survival.

    If you don't know what to do—stop and bow. Reflection and humility reveal direction.

    Find turning point partners. Coaches, mentors, and wise friends help us see our path more clearly.

    Purpose creates stability. In uncertain times, anchoring yourself to a meaningful project or cause can provide clarity and courage.

    A Call to Action

    As the year turns, take stock of your own life's turning points. What must change? What must begin again? Where must you move forward with courage and faith?

    Stan invites listeners to reach out for guidance, coaching, or simply a conversation about your next steps. Contact him at Stan@WithRadio.net and become part of a growing community committed to curiosity, growth, and purpose-driven living.

    May your Turning Point Tuesday lead you to a year of clarity, creativity, and courage. And as Stan signs off—'Best and blessings to you. May it go well.'

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    16 m
  • Donald Trump Is Still King — And Why many of his Opponents and some of Us Are Taking NAPs
    Oct 21 2025

    The Tuesday Truth: Reflections from the Radio Man

    On a brisk Tuesday morning, broadcaster and performance coach Stan Hustad—known to listeners as The Radio Man—takes his audience on another insightful journey through modern leadership and media reality. His latest episode of Inconvenient Ideas begins, as always, not with politics, but with a principle: "Donald Trump is still the king." Not, Stan clarifies, the king of America—but the king of the ratings. And that's no small difference in today's performance economy, where visibility equals influence and airtime equals authority.

    He dominates the story," Hustad observes. "Every time someone attacks him, they help him win the media game." The result? A world where the loudest voice often becomes the leading one—and where even those who protest can unintentionally raise the crown on the very head they oppose. "It's a kingdom of attention," Hustad notes, "and Trump still rules the realm."

    The Nap Syndrome: Non-Achievement Performance

    But Stan's real message isn't about Trump—it's about us. He points to the weekend's "No Kings Rally," a national protest that produced plenty of shouting but, as he calls it, "a NAP—a Non-Achievement Performance."

    "Maybe it made them feel good," he quips. "But nothing happened. Nothing changed." That, Hustad suggests, is the danger in our modern culture of reaction: the illusion of activity without accomplishment. We substitute outrage for outcomes and noise for progress.

    The cure? Two words: So what? One of Hustad's mentors taught him that powerful question. Before you act, post, protest, or pontificate—ask, "So what? What will change? What will be better?" Leaders, he says, aren't just expressive—they're effective. They measure results, not reactions.

    From Power Plays to Purposeful Presence

    From there, Hustad draws a deeper leadership insight. Power, he explains, comes from motion. Donald Trump understands this well—keep money moving, keep people engaged, keep stories alive, and power follows.

    But there's another kind of power that Hustad lifts up: the power of self-expression and self-listening. In the "Do It Right" era—the performance economy he coaches others to master—success belongs to those who know how to communicate with clarity, confidence, and authenticity.

    "We're in the Transformation Zone now," he says. "It's not enough to do it—you have to do it right." Whether you're leading a company, a church, or a creative venture, the microphone is now your crown. The question is, what kind of king—or servant—will you be?

    Things to Think About, Share, and Remember

    • Self-Expression + Self-Listening = Real Leadership. Speak your truth—but make sure it makes sense when you hear it back.

    • Ask "So What?" Before You Act. It's the simplest way to filter what truly matters.

    • Avoid the NAP Trap. Don't spend your energy on Non-Achievement Performances.

    • Remember Who (or What) Is King in Your Life. Is it ego, money, media—or something higher?

    • Power Follows Movement. Keep good things—ideas, generosity, creativity—moving. That's how you lead with influence.

    A Call to Reflection and Action

    Stan closes his broadcast with a question worth repeating: "Who or what do you want to be king in your life?" For some, it's wealth or recognition. For others, it's principle or faith. Hustad reminds listeners that those who follow the Christian tradition often speak of King Jesus—a different kind of kingdom built not on domination but on service and good works.

    His final challenge is simple: Don't waste your days taking NAPs. Build something. Lead something. Do it right.

    And if you're ready to start—whether in business, broadcasting, or personal transformation—Stan Hustad can help you find your voice and make your mark. Reach him directly at Stan@WiTRadio.net or visit WiTRadio.net. Because in the new world of performance, your story is your stage—and it's time to rule it well.

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    18 m
  • The King of POP: Why Donald Trump Is Smiling —"Inconvenient Ideas" Reflection with Stan Hustad
    Oct 9 2025

    In this thought-provoking edition of Inconvenient Ideas, Stan Hustad offers a 15-minute story-time reflection on power, personality, and perception — all wrapped around a provocative headline: "Donald Trump is smiling now because he's the King of POP." But

    in Stan's hands, POP doesn't mean "Prince of Peace." It means Power, Opportunity, and Personality — the currency of modern influence.

    An Idea Worth Wrestling With

    Broadcasting from the What It Takes Radio studio — standing tall, gesturing, and speaking with his whole body as he always does — Stan begins by reminding listeners that ideas matter. They lead to insight, insight leads to influence, and influence creates impact (and maybe even income). But to have impact, you must be willing to hold inconvenient ideas — the kind that comfort some people and discomfort others.

    From there, Hustad turns to a "reality check of the moment." As peace talks flicker across the headlines and the political stage grows restless, Donald Trump stands — figuratively and literally — smiling. Not because he's universally loved, but because he's managed to turn personality into power and persistence into political longevity. Whether admired or despised, Hustad argues, Trump embodies the ultimate performance principle: he knows who he is, what he wants, and how to keep the spotlight.

    Politics, Power, and the Personality Principle

    Stan takes listeners behind the headline with a mix of humor and humility. He points to the irony of Trump's alliances — foes who become friends again (like Elon Musk), rivals turned partners (like Marco Rubio). He paints a picture of a man who doesn't need to please everyone — only to keep momentum, to stay in motion, to act decisively while others argue.

    As Hustad notes, this isn't a political statement but a "statement of reality." Leadership, like broadcasting, is performance — and the ones who understand their audience, even when the crowd boos, often end up writing the script.

    Facing the Truth and Finding the Lesson

    Hustad closes with a story about one of his mentors, who told him, "Always have the courage to face the truth." That line becomes the heartbeat of the program. Whether it's Trump's triumph, your own business struggle, or life's daily disappointments, success begins by seeing things as they are — not as we wish them to be.

    The program ends as it began: with an invitation. Stan challenges listeners to pick up the microphone — literally or figuratively — and "story him back." True communication, he insists, is not argument but relationship. "If I can turn a foe into a friend," he smiles, "I might just be a prince of peace."

    Things to Remember, Share, and Do

    **Remember:**
    - Every great idea is inconvenient for someone.
    - Power often follows personality — and the courage to stand when others sit.
    - Facing the truth is the first step toward influence.

    **Share:**
    - This episode with anyone tired of shouting matches and hungry for genuine conversation.
    - The insight that real communication creates connection, not division.

    **Do:**
    - Take 15 minutes to listen to the full Inconvenient Ideas program.
    - Reflect on your own "POP" — your Power, Opportunity, and Personality.
    - Record your own story, your own truth, and share it. Because ideas, shared wisely, can still change the world.


    Produced by The What It Takes Radio Company • Inconvenient Ideas Series

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    16 m