• Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener

  • Jun 24 2024
  • Length: 17 mins
  • Podcast

Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener By cover art

Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener

Listen for free

View show details

  • Summary

  • Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers.

    On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.'

    Allyson shares data-backed insights around the shrinking shortlist of preferred products, the increasing involvement of C-suite executives in purchase decisions, and the critical role of brand over demand generation in today's market.

    Struggling to gain executive buy-in for brand spending? Allyson and her team at TrustRadius have your back. Download the full report: https://bit.ly/3XAOPT2

    Watch the episode on YouTube.

    Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love.

    Connect With:

    • Allyson Havener: LinkedIn // TrustRadius

    • Val Riley: LinkedIn

    • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

    Show more Show less
activate_primeday_promo_in_buybox_DT
Marketing Economics
Show more Show less

What listeners say about Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available