Sarah Hamilton joins The Founder Tapes to discuss how she founded, built, and advised multiple successful beauty brands in Australia - namely Bellabox, Sand & Sky, Mermade Hair and now the scalp care brand STRAAND.

Bellabox, a beauty subscription box inspired by Birchbox in the U.S., was Sarah’s first venture - and one she co-founded with her twin sister Emily. Following Bellabox’s success, the two of them really embraced the eCommerce opportunities that were becoming apparent in the 2010s, founding their other brands like the popular Sand & Sky - which took social media by storm. This is a time when Facebook and Instagram were in this sweet spot of engagement, YouTubers were becoming celebrities, influencers would feature products for free and organic reach was at its prime.

In this episode, Sarah will talk about whether there is a certain formula she adopted to grow each of her successful beauty brands; what it really takes to get your product in customers’ hands; and whether or not she personally believes it’s worth starting an online business in 2024.

We’ll also chat about her strategy when pitching and asking investors for money; what she learnt from doing it 10s of times; and the exact things she would focus on when pitching today.

It’s a jam-packed one, so let’s get into the show!

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Find Sarah Hamilton on LinkedIn

Find STRAAND on Instagram & LinkedIn

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Find video snippets from this episode on Instagram and TikTok

Thank you for listening <3

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