About James I. Bond:

James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – that Jack Canfield calls, “Mind-blowing. Clearly one of the most powerful persuasion books I’ve ever experienced!”

For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.

Early in his career, he ran an advertising agency in Montreal.

He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at three Southern California universities.

In this episode, Jennie Bellinger and James I. Bond discuss:

• James Bond’s experiences in behavioral management and the effects of his work ‘Brain Glue’
• The importance of emotional appeal in marketing
• The art of crafting impactful product titles and employing powerful metaphors like ‘brain glue’ to foster business growth
• Tailoring brand strategies to connect with specific clients and employing unique branding like the ‘Squatty Potty’ technique
• The power of ‘trigger words’ and provocative naming in capturing consumer interest and enhancing brand success

Key Takeaways:

• Emotional connections can outweigh logical reasoning in consumer decisions, which emphasizes the need of leveraging emotion in marketing approaches.
• The selection of product and business names is not a trivial consideration; it is a strategic decision that can drive market success and consumer recall.
• Unconventional and vivid branding strategies, such as the employment of 'trigger words', can be powerful drivers for customer perception and differentiation of a brand in a crowded marketplace.
• Personal branding and the use of metaphorical language in marketing can be powerful instruments for network marketers, even when they don't possess naming rights.
• Accessibility of resources such as a free chapter from 'Brain Glue' is a testament to the significance of continuous learning and the application of expert insights for direct sales professionals.

"If you're not memorable, you're not going to stick in your customers' minds.” — James I. Bond

Connect with James I. Bond:

LinkedIn URL: https://www.linkedin.com/in/jamesibond/

CONNECT WITH JENNIE:

Website: https://badassdirectsalesmastery.com/

Email: jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.