• James Wade, Senior Director of Marketing for Doritos

  • Sep 26 2024
  • Length: 26 mins
  • Podcast

James Wade, Senior Director of Marketing for Doritos

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  • Summary

  • Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.

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