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Wharton Marketing Matters

By: Marketing Matters
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  • Summary

  • Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

    Hosted on Acast. See acast.com/privacy for more information.
    Marketing Matters
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Episodes
  • David Picioski, Wilson Sporting Goods Co.

    David Picioski, Wilson Sporting Goods Co.
    Jun 6 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    29 mins
  • Kathleen Braine, CMO, Head of Marketing at 818 Spirits

    Kathleen Braine, CMO, Head of Marketing at 818 Spirits
    Jun 6 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • Cait Lamberton, Author of Marketplace Dignity

    Cait Lamberton, Author of Marketplace Dignity
    May 30 2024
    Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
Marketing Economics
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