Why can long tenures in industries stifle innovation? How did John and his wife end up in Mountain View, California? What were some of the memorable dates that John took his wife on? Why was it beneficial to write business plans on any idea that John researched? What prompted the research and launching of Sara Schools Music Program? Why was the concept of leasehold improvements so frustrating to John? What lessons and struggles came with running a service business? What divine inspiration did John receive while processing his frustrations with the commercial leasing process? What types of research was John doing to form the education foundation necessary to build the wall system he was told to create? How did the initial funds become available to start prototyping the wall system? Why is it important to bring low or no-skill workers into construction? What is meant by the category 'Productization of Construction'? How can construction benefit by focusing on circularity and sustainability? How is Låda Cube integrating with design solutions like Revit to introduce wall standardization into digital wall plans? What are the three (3) R's that Låda Cube allows for? How did a dream about Tesla become so significant for John's Låds Cube journey?

John Fay - Founder & CEO of Låda Cube joins Proptech Espresso to answer these questions and discusses how his curiosity about his entrepreneurial bug led him to explore alongside his wife many potential business ideas before being told to pursue the opportunity that would become Låda Cube.