Episodes

  • Buy a Business Instead of Starting One? Here's Why

    Buy a Business Instead of Starting One? Here's Why
    Jan 21 2026
    The problem this guest solves:Founders waste years building businesses from scratch when they could grow faster and safer by acquiring one that already works.Most entrepreneurs are taught one path: start from zero, raise money, give up equity, and hope it works.But what if there’s a smarter way?In this episode of the Knack 4 Business Podcast, host Bernie Franzgrote sits down with Dave McFarland, investor, advisor, and founder of FocusOPEX, to explore why buying a business can be a faster, less risky path to growth than starting one from scratch—especially in North America.Dave shares real stories from over 35 years in manufacturing, biotech, and operations, explaining how acquisitions give founders instant cash flow, teams, and systems. He breaks down why funding an acquisition is often easier than funding a startup, and why “deal heat” can destroy even good opportunities.The conversation dives into anti‑fragile businesses—companies that don’t just survive stress but grow stronger because of it. Dave explains how smart structure, due diligence, and the right deal team help founders avoid hidden risks like bad contracts, legal exposure, and cash‑flow traps.This episode is practical, tactical, and designed for real business owners—not Wall Street.🎥 Watch on YouTube: https://youtu.be/00u5vYDiCCA KEY TOPICS COVEREDWhy “Don’t build it. Buy it.” is more than a sloganBusiness acquisition vs startup fundingHow SBA loans, seller financing, and deal stacks workWhat due diligence really protects you fromFragile vs anti‑fragile companies (and why it matters)How to avoid “deal heat”Structuring acquisitions with SPVs and holding companiesManaging bandwidth after buying a business WHO THIS PODCAST IS FORStartup founders, solopreneurs, small business buyers, investors, and scaling business owners across North America. WHAT YOU’LL GAINActionable insights, real acquisition strategies, smarter funding options, and lessons that help you grow faster while reducing risk. GUEST LINKS & RESOURCESDave McFarland (LinkedIn):https://www.linkedin.com/in/davemcfarland-investor-advisor-innovator/FocusOPEX Website:https://focusopex.com/ HOSTSBernie Franzgrote:https://link.v1ce.co.uk/berniefranzgroteWayne Pratt:https://www.linkedin.com/in/prattwayne/ ACKNOWLEDGING SUPPORTING CONTRIBUTORSCarl Richards – Podcast Solutions Made SimpleWebsite: https://podcastsolutionsmadesimple.com/LinkedIn: https://www.linkedin.com/in/carl-richards-3a0a223/Fred Crouch – Property Wizard PodcastWebsite: https://tinyurl.com/3psh5bdkLinkedIn: https://www.linkedin.com/in/frederick-fred-crouch-fri-acom-clo-cres-03a329b1/Jovan Strika – Hive CoworkingWebsite: https://tinyurl.com/4dmcxah8LinkedIn: https://www.linkedin.com/in/jovan-strika-800935/Melanie Webber – Business PartnerLinkedIn: https://www.linkedin.com/in/melanie-webber-879806128/ SPONSORS (BEST FIT FOR THIS AUDIENCE)Canada Growth NetworkBusiness networking + GoHighLevel CRM for SMBs and solopreneurs$47 CAD / mo.👉 https://tinyurl.com/3s5d3ayvWebIndexerTurn your website into a 24/7 sales assistant with AI chat.👉 https://tinyurl.com/yav4edf5East Trade WindsFree networking that leads to real business relationships.👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9 CALL TO ACTION📩 Send comments or questions to👉 info@kreativinsight.com🌐 Learn more at👉 https://knack4business.com/💬 Read more, comment, and join the conversation.What would you buy instead of build? Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 mins
  • The Real Reason Podcasts Build Better Business Relationships

    The Real Reason Podcasts Build Better Business Relationships
    Jan 16 2026
    💡 The Problem This Guest Solves:Most podcasts for business are great at making noise—but not results. Megan Dougherty helps entrepreneurs create shows that build relationships, increase revenue, and actually serve their business goals. Imagine launching a podcast and wondering if anyone is truly listening. You’re pouring in time, effort—and maybe money—without real returns. Sound familiar?That’s the trap many small and medium business owners fall into. But it doesn't have to be that way.In this episode of Knack 4 Business, the hosts welcome back Megan Dougherty, co-founder of One Stone Creative, a podcast production agency that helps entrepreneurs make podcasts that actually do something—like grow their business.Megan breaks down:Why starting with intention is everythingHow to structure episodes to build trust and authorityThe common myths that sabotage most showsHow to turn a guest interview into a collaboration or even a clientWhy a “limited series” podcast might be your smartest moveShe even shares the surprising story of how one bold DM to a rock band drummer turned into a hit podcast episode—reminding us that sometimes, you just have to ask.Whether you're just thinking about launching a podcast or you’ve been hosting for years, this episode gives you the clarity and tools to make your show actually work for your brand. 🔑 Key Topics Covered:How to match your podcast format to your business goalsThe “limited season” approach that avoids burnoutCreating trust and intimacy through audioMarketing your show in ways that reach the right audienceUsing podcasting to test new ideas or expand your brand reachMonetization models for niche podcastersWhen to go DIY—and when to hire prosBehind-the-scenes stories from the podcast trenches 🎯 Who This Podcast Is For:Startup founders, solopreneurs, scaling business owners, fractional CMOs, content marketers, coaches, consultants, and any service professional who wants to grow a brand through audio. 📈 What Listeners Will Gain:A simple framework to launch or relaunch a results-driven podcastInsights on how podcasting builds real-world relationshipsStrategies for collaboration, guest outreach, and marketingReal talk about podcasting myths—and how to avoid costly mistakes 🔗 Guest Resources:Megan Dougherty, Co-founder of One Stone Creative📘 Book: Podcasting for Business🌐 Website: https://onestonecreative.net💼 LinkedIn: https://www.linkedin.com/in/doughertymegan/ 💬 Supporting Voices:👤 Carl Richards from Podcast Solutions Made Simple👤 Fred Crouch from The Property Wizard Podcast👤 Jovan Strika from Hive Coworking👤 Melanie Webber, business partner👤 Co-hosts: Bernie Franzgrote, Wayne Pratt 🎁 Special Offer:📘 Megan’s book Podcasting for Business is now coming off Amazon and will be available free to business owners at https://podcastingforbusiness.com. Learn how to create a show that drives measurable impact. 💼 Featured Sponsors:• Canada Growth NetworkA business community + CRM system to grow faster and smarter all for $47 CAD/mo.• WebIndexerTurn your website into a 24/7 lead generator with this smart chatbot assistant.• NotionhiveHigh-performance websites built for real business outcomes. 📬 Get in Touch:📧 Contact the team: info@kreativinsight.com 🌐 Learn more: https://knack4business.com🎧 More episodes: https://tinyurl.com/3rhcpmyd📺 Watch on YouTube: https://youtu.be/daTn782n1VsWe’d love your feedback. 💬 Drop us a comment, leave a review, or tag us in a post! Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    42 mins
  • Scaling or Selling? Pick the Strategy That Actually Pays

    Scaling or Selling? Pick the Strategy That Actually Pays
    Jan 14 2026
    Founders grow strong businesses but lack a clear plan to scale strategically or exit profitably.Building a business is hard. Knowing when to scale and when to sell is even harder.In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sits down with Tahir Kashif, a global M&A and investment expert working across North America and the UAE.Tahir shares real-world stories from founders who waited too long to plan—and those who got it right. He explains why scaling without structure can hurt valuation, how investors truly assess businesses, and what founders must do years before they want to sell.This conversation is practical, honest, and easy to follow. Whether you want to grow bigger or cash out smarter, this episode helps you decide which path actually pays.👉 Read more below and comment with your biggest scaling or exit question. Join the conversation with us and Tahir. Key Topics CoveredScaling vs. selling: how to choose the right strategyWhat investors really look for in growing companiesWhy early exit planning increases business valueCommon valuation mistakes founders makeMarket differences between North America and the UAE Guest Links & ResourcesIFSG Group: https://www.ifsg-group.com/SAB Equity Partners: https://sabequitypartners.com/Sell Any Biz: https://sellanybiz.com/Tahir Kashif on LinkedIn: https://www.linkedin.com/in/tahir-javed-kashif-b1042933/ YouTube Episode🎥 Watch here: https://youtu.be/YlvOYWT5r_0 SPONSORS (Best Fit for This Audience)Canada Growth Network A business community with built‑in CRM tools for SMBs and solopreneurs at $47CAD/mo. 👉 https://tinyurl.com/3s5d3ayvWebIndexer Turns your website into a 24/7 sales assistant using smart chat automation. 👉 https://tinyurl.com/yav4edf5Notionhive Websites designed to convert visitors into leads and clients. 👉 https://tinyurl.com/35hrnu4a ACKNOWLEDGEMENTS & SUPPORTING CONTRIBUTORSCarl Richards – Podcast Solutions Made Simplehttps://podcastsolutionsmadesimple.com/https://www.linkedin.com/in/carl-richards-3a0a223/Fred Crouch – Property Wizardhttps://tinyurl.com/3psh5bdkhttps://www.linkedin.com/in/frederick-fred-crouch-fri-acom-clo-cres-03a329b1/Jovan Strika – Hive Coworkinghttps://tinyurl.com/4dmcxah8https://www.linkedin.com/in/jovan-strika-800935/Melanie Webberhttps://www.linkedin.com/in/melanie-webber-879806128/ HOSTSBernie Franzgrotehttps://link.v1ce.co.uk/berniefranzgroteWayne Pratthttps://www.linkedin.com/in/prattwayne/ CALL TO ACTION📩 Email us: info@kreativinsight.com🌐 Learn more: https://knack4business.com/💬 Read more, comment, and share your biggest takeaway Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    42 mins
  • Cosimo de’ Medici’s Network Strategy for Modern Times

    Cosimo de’ Medici’s Network Strategy for Modern Times
    Jan 13 2026
    Most founders chase attention and sales instead of building systems and relationships that quietly create long-term opportunity.Cosimo de’ Medici wasn’t a king—but he built a legacy bigger than most rulers. He didn’t shout. He didn’t sell. He simply built trust, created structure, and quietly shaped a future.In this eye-opening episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt team up with Percy Barr to show how you can follow the same path.Instead of chasing clicks and cold calls, learn how to:Build networks that generate real valueUse systems that scaleGrow influence without burnoutAnd leave a legacy that lasts longer than any viral postLike Cosimo, you don’t need to be loud—you need to be smart, strategic, and surrounded by the right people.Whether you're running a startup, growing a solo practice, or shifting into a new business phase, this episode shows you how to plant your roots and thrive. Who This Podcast is For:Startup foundersSolopreneurs and consultantsCareer shifters and creatorsBusiness owners tired of loud, flashy tacticsEntrepreneurs who want sustainable, systems-first growth What You'll Gain:A smarter way to grow your influenceHow to use CRM tools like GoHighLevel with purposeWhy legacy and structure matter more than promotionLessons from Renaissance strategy for today’s digital worldReal talk about modern networking—from Canada Growth Network and East Trade Winds Key Takeaways:✔️ Power grows through people, not promotion✔️ Systems beat hustle every time✔️ Trust compounds faster than transactions✔️ Community drives impact✔️ Quiet influence builds lasting legacy Guest Links & Resources:Wayne Pratt – Motive8U | LinkedInPercy Barr | LinkedIn Supporting People & Communities:Canada Growth NetworkEast Trade WindsCarl Richards from Podcast Solutions Made SimpleFred Crouch from The Property Wizard PodcastJovan Strika from @Hive CoworkingMelanie Webber – Business partner Special Offer – Powered by Canada Growth Network🔧 Smarter Systems. Less Chaos.All-in-one CRM business growth platform — just $47 CAD/month, lifetime locked.👉Start here — Use Coupon: Bell Contact & Calls to Action📩 Email us: info@kreativinsight.com🌐 Explore more: https://knack4business.com🎧 Listen to more episodes: Knack 4 Business Podcast🔔 Subscribe, comment, and leave a review wherever you listen! Sponsor Highlights@Hive – Real-world networking for solopreneurs and small teamsProperty Wizard Podcast – Real estate knowledge for small business buildersNotionhive – SEO-focused, high-performance websites that convert Watch the Episode on YouTube:🎥The Medici Approach to Genuine Business Connections Want to connect?Reach out to us directly at info@kreativinsight.comor visit https://knack4business.comLet’s build something timeless. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    21 mins
  • Scarcity Mindset vs Growth Mindset | Which One Are You?

    Scarcity Mindset vs Growth Mindset | Which One Are You?
    Dec 31 2025
    The Problem John Solves:Most small business owners underprice, undersell, and undervalue their work—leaving profit and impact on the table.🎧 In this episode of Knack 4 Business, host Bernie Franzgrote and co-host Wayne Pratt welcome John Gies, founder of Resonant Business Solutions, to dissect one of the most common hurdles holding businesses back: the scarcity mindset.👉 What if your business isn’t about working harder—but messaging smarter, pricing for value, and knowing exactly who you're talking to?John’s journey from corporate boardrooms to helping Main Street businesses thrive is full of powerful insights. Drawing from decades of experience coaching leaders across the globe, he explains how to create magnetic messaging, build scalable pricing models, and become the brand that customers instantly trust.🎯 Key Topics Covered:Why small businesses stall—and how to restart growthCrafting a magnetic message that cuts through noiseHow to define and attract your ideal customerReal-world strategies for value-based pricing (yes, it works!)Designing offers that convert without sounding “salesy”Managing cash flow and building recurring revenueTurning transactional customers into long-term relationshipsAligning your team with the “Three Conversations” frameworkCreating business systems for scale, succession, and exitYou’ll walk away with a clear understanding of:✅ How to charge what you're worth✅ The structure of an irresistible offer✅ What market domination really means✅ How to lead instead of manage📢 Whether you’re launching, scaling, or prepping for sale—this is an episode to bookmark. 👤 Guest: John Gies📧 john@johngies.com🌐 resonantbusinesssolutions.com💼 LinkedIn 🧠 Mentions & Acknowledgements:🎙️ Carl Richards from Podcast Solutions Made Simple🏠 Fred Crouch, host of Property Wizard Podcast🤝 Jovan Strika from @Hive Coworking💼 Melanie Webber – Invaluable business partner🎧 Wayne Pratt – Co-host and coach at Motive8U Inc.🎙️ Bernie Franzgrote – Host and strategic advisor 💡 Sponsors:These companies get small business growth—and support this show:🏘️ Property Wizard PodcastPractical real estate insights for building long-term wealth in your business.🌐 NotionhiveGet a website that actually works—for lead generation, visibility, and growth.🤝 East Trade WindsJoin a powerful network of growth-minded entrepreneurs—free, curated, and productive.📺 Watch on YouTube:👉 Scarcity Mindset vs Growth Mindset | Watch Now📬 Want to connect?Send your feedback or questions to info@kreativinsight.com🌐 Visit our site: https://knack4business.com🔗 Listen to more episodes: All Knack 4 Business Shows Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    41 mins
  • Top Sales Expert Reveals Best Techniques for Meaningful Conversations

    Top Sales Expert Reveals Best Techniques for Meaningful Conversations
    Dec 4 2025
    Many business owners struggle with sales conversations that fall flat—even when they have a great product. This episode reveals why, and how to fix it.In this engaging conversation, sales strategist Paul Kirch—founder of Boss Academy and creator of the Askology Method—explains how the power of asking the right questions can create trust, emotional connection, and real buying momentum.Drawing from his background in sales leadership at Gallup and his experience building Boss Academy into a top 10 business podcast, Paul shares his hard-won strategies on how to shift from "telling" to “connecting.”🎧 Key topics include:The four types of sales questions you must master (leading, investigative, empathy, instigating)What "Askology" is—and how it builds stronger, faster connectionsHow to transform sales conversations using emotional triggersWhy storytelling is a primal sales toolThe difference between confidence and arrogance in salesReal-life examples of how role-playing and active listening unlock better team dynamicsHow to match your communication style to your buyer’s brand personaThe modern role of press releases in SEO & brand visibilityHow to sell to high-end clients without losing authenticityWhether you're selling to a solopreneur or a Fortune 500 executive, this episode delivers tools you can apply right away. 🔗 GUEST LINKS & RESOURCES:🔸 Askology Method🔸 Paul Kirch Consulting🔸 Boss Academy🔸 Connect with Paul on LinkedIn 🎙️ HOSTS:Bernie FranzgroteWayne Pratt 🤝 THANK YOU TO OUR SUPPORTERS:Carl Richards from Podcast Solutions Made SimpleFred Crouch from The Property Wizard PodcastJovan Strika from @Hive CoworkingMelanie Webber, Business PartnerWayne Pratt from Motive8U Inc. 💼 FEATURED SPONSORS (Top 3 for our audience):Descript – Smarter content creation for entrepreneurs and podcastersProperty Wizard Podcast – Real estate investing made practicalEast Trade Winds – Free networking that creates real business connections 📩 Connect with us:Send your questions or feedback to info@kreativinsight.comExplore more at Knack 4 Business🎥 Watch the episode on YouTube:👉 Click here🎧 Listen to more episodes:👉 Knack 4 Business on Simplecast Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    40 mins
  • The TOP 5 Real Estate Service Skills You Need to MASTER Now

    The TOP 5 Real Estate Service Skills You Need to MASTER Now
    Dec 2 2025
    Real estate isn’t just about closing deals — it’s about opening doors to lifelong relationships. Dennis Tarrant, co-founder of Team One Homes, reveals the top 5 real estate service skills every professional must master today. From trust to tech, empathy to branding, discover how Dennis built a 20-year reputation on connection, care, and client-first service. This episode delivers timeless lessons for realtors, entrepreneurs, and anyone in the business of people. Problem Solved:How to stand out in a crowded real estate market by mastering service, not just sales.In this deeply authentic and inspiring episode, we sit down with Dennis Tarrant, co-founder of Team One Homes, to uncover the real keys to success in real estate and relationship-based business. With over two decades in the industry, Dennis shares how trust, empathy, communication, and technology have shaped a career built on client loyalty, not transactions.This isn't just a talk about selling homes. It's about the human side of real estate — listening to seniors' worries, teaching first-time buyers, and building a brand that people remember more than the brokerage itself.Whether you're just starting out or scaling your real estate or service business, Dennis offers a masterclass in what it really means to serve for life. 🔑 KEY TOPICS COVEREDThe Top 5 Service Skills every realtor needs nowHow Dennis built Team One Homes into a trusted sub-brand within Royal LePageWhat “Serve for Life” really looks like in actionHandling challenging clients and staying positive with the “SW-SW-NEXT” philosophyReal stories: Nespresso service lessons, unusual showings, and the ice cream shop that started it allHow to use DocuSign and digital tools to personalize service, not just automateDelegation, trust in partnerships, and what Dennis would do differently if he started againWhy niche marketing matters — and how Dennis chose residential over commercial real estateThe emotional intelligence behind working with seniors, new buyers, and families across generations 📹 YOUTUBE LINK🔗 Watch the full episode on YouTube 🧠 GUEST BIO: Dennis TarrantDennis is the co-founder of Team One Homes, a service-focused real estate team that prioritizes relationships over transactions. Based in Ottawa and backed by Royal LePage Team Realty, Dennis brings over 20 years of experience in real estate, business ownership, and mentorship.📧 dennis@TeamOneHomes.com 📱 (613) 875-9714🌐 Website🔗 LinkedIn 🙌 SPONSORS💼 Freshly Brewed CoachingClarity for growth-driven professionals, from Wayne Pratt & Matt Hawksley🔗 freshlybrewedcoaching.com🏠 Property Wizard PodcastLearn real estate the practical way with Fred Crouch🔗 Property Wizard Podcast🌐 East Trade WindsFree business networking that delivers real results🔗 Join the Community 🧡 SPECIAL THANKSCarl Richards from Podcast Solutions Made SimpleFred Crouch of Property WizardJovan Strika from @Hive coworkingMelanie Webber, Bernie’s business partnerWayne Pratt from Motive8U Inc, podcast co-host and coach🎙️ Hosts:Bernie FranzgroteWayne Pratt📥 GET IN TOUCH📧 Have questions or want to connect? Email us at info@kreativinsight.com🌐 Visit us: knack4business.com🎧 Catch more episodes: Knack 4 Business Podcast Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    44 mins
  • 5 ESSENTIAL Branding Tips to BOOST Your Success

    5 ESSENTIAL Branding Tips to BOOST Your Success
    Nov 28 2025
    Too many entrepreneurs launch businesses without clear branding, pricing strategy, or authentic connection with their audience.In this episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Colin McIntosh, founder of Sheets & Giggles, a bold, sustainable bedding brand known for turning pun-based humor into serious revenue.Colin shares how he:Turned being laid off (multiple times!) into fuel for entrepreneurial successRaised nearly $300K on Indiegogo with scrappy crowdfunding methodsBuilt email lists that convert using math-driven marketing and human-centered copyCreated a memorable, differentiated brand in a “boring” $15B marketEmbraced authenticity to grow from zero to $1M/month in salesScaled with intentionality—knowing when to hire, when to DIY, and how to avoid common scaling trapsLaunched a second project: SheetsResume.com, an AI-powered resume tool with a heart, helping job seekers worldwide (and given away free to those in need)💬 “The sun doesn’t shine on itself. Life is better when others are happy because of you.” – Colin McIntoshWhether you're wondering how to launch a brand with no venture capital, or how to stand out in saturated markets, this episode gives you the playbook. Colin’s raw stories and tactical frameworks will help you validate your ideas, test your pricing, optimize conversions, and build a business people remember—and buy from. 🔍 Key Topics Covered:Crowdfunding Math: The 10K email rule for a six-figure launchEmail Marketing: Conversion tactics from day oneBranding: How to stand out in a noisy, commodity marketScaling: Hiring slow, managing burnout, and staying agileHealth & Hustle: Maintaining physical and mental health as a founderSide Projects: How Colin launched an AI resume builder that helps people for freeTools & Tech: SEMrush, Klaviyo, Intelligems, Advanced Shipping Rules 🎙️ Guest Info:Colin McIntoshFounder, Sheets & GigglesAI Resume Builder: SheetsResume.comLinkedIn: Colin D McIntosh 🤝 Sponsors You’ll Love:Descript – Turn spoken words into stunning content. Audio & video editing made as simple as editing a doc.Property Wizard Podcast – Unlock practical real estate knowledge to grow your income and wealth.East Trade Winds – Free, high-trust networking for entrepreneurs who mean business.(We may earn a small commission—at no cost to you—when you click these links. Thanks for supporting the show!) 🙌 Special Thanks:To our amazing supporters:Carl Richards from Podcast Solutions Made SimpleFred Crouch, host of the Property Wizard podcastJovan Strika from Hive CoworkingMelanie Webber, our indispensable business partnerWayne Pratt from Motive8U Inc, podcast co-host and coach 📬 We want to hear from you!Drop us a note at info@kreativinsight.comExplore our business strategy services at Knack4Business.comWant to be a guest? Let us know!🎧 Listen & Watch the Full Episode:Watch on YouTube: https://youtu.be/VT_Stswfj8QOr explore all episodes: Knack 4 Business Show Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    33 mins